Harvard Business

DECEMBER 11, 2018

Thomas Steenburgh, a marketing professor at the University of Virginia Darden School of Business, was inspired by his early career at Xerox to discover why firms with stellar sales and R&D departments still struggle to sell new innovations. The answer, he finds, is that too many companies expect shiny new products to sell themselves.

Productivity 41

Productivity Sales Training Training 41

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 44

ROI Training Training Sales 44

LSA Global

OCTOBER 21, 2024

The Best Sales Qualification Model: Elevating Your Close Rate Using the right sales qualification model can transform a team’s approach to lead qualification by ensuring that business development efforts pay off. But we know from business sales training data that even conscientious sellers can find it difficult to read certain buyers.

Sales 39

Sales Training Training Data 39

LSA Global

MAY 21, 2018

Product Training Versus Sales Training – Which Matters Most? Many of our clients who are moving from selling products to selling more complex solutions struggle with the concept of product training versus sales training. If you really want your sales team to up their game, what kind of training is most effective?

Training 28

Training Training Sales Productivity 28

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? We have this foundational population of just rabid fans who love our product. And a lot of people think that they write down the problem statement, and the problem is we need more sales.

Interviews 156

Interviews Company Marketing Operations 156

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. In general, the roles represent two different, and often related, approaches to selling with each having an important part to play in sales growth.

B2B 36

B2B Sales Metrics Meeting 36

Tsavo Neal

JANUARY 20, 2022

Exclusive Bonus : Download my lead-generating consultant homepage template to attract more clients — and never rely on cold-calling or referrals again. For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. Discover how to start your business right.the first time when you download the “Strategic Business Build Guide.”

Development 194

Development Training Training Examples 194

LSA Global

DECEMBER 16, 2024

How to Sell in Challenging Times: B2B Strategies for Success We know from sales leadership simulation assessment data that selling B2B solutions in challenging times requires more than sales perseverance it demands a shift in sales strategy, sales mindset , and sales communication.

B2B 51

B2B How To Sales Trends 51

LSA Global

SEPTEMBER 23, 2022

Top Sales Leaders Drive Growth If you find a sales leader who Is not up to the challenge of accelerating revenue growth, you have not found a high performing sales leader. But you need more from a sales leader than simply a desire to grow the top line. They demonstrate how sales leaders drive growth.

Sales 36

Sales Methodologies Talent Training 36

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. They may ask you to coach a leader who is interfering with the happiness of the production team. Money fears are totally normal and should be expected. After all, profits are a part of business.

Consulting 177

Consulting How To Talent Training 177

LSA Global

AUGUST 16, 2023

What We Know Works – High Performing Sales Managers Ask any savvy sales executive what drives high revenue growth other than having “the next iPhone,” and they will most likely tell you some version of skilled sales managers who know how to lead, manage, and coach their sales teams to higher performance.

Sales 36

Sales Management Metrics Benchmarking 36

LSA Global

DECEMBER 18, 2023

Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. This is both a B2B sales skill and a sales mindset.

B2B 36

B2B Sales Training Training 36

LSA Global

NOVEMBER 25, 2019

Unfortunately when they do focus on growth strategies even the best solution sellers and sales leaders can fall prey to the pervasive sales growth myths. Three Sales Growth Myths to Overcome. Three Sales Growth Myths to Overcome. Sales Myth #1 – Creating New Customers, Products, and Services Is Always Best.

Sales 36

Sales Industry Productivity Strategy& 36

LSA Global

NOVEMBER 18, 2024

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

Sales 45

Sales Metrics B2B Case Study 45

Tom Spencer

AUGUST 18, 2015

To understand which activities provide a company with a competitive advantage, either through cost advantage or product differentiation, it is helpful to separate operations into a series of value-generating activities referred to as “the value chain”.

Analysis 60

Analysis Case Interview Interviews Operations 60

Tom Spencer

AUGUST 17, 2015

It can be used to evaluate the marketing strategy for a product. Value based pricing: Is the product a commodity or differentiated? If prices are changed, how will this affect sales volume and product perception? Is the product a low cost commodity or differentiated? (Source: Flickr ).

Analysis 60

Analysis Case Interview Interviews Advertising 60

LSA Global

JUNE 12, 2021

Some Surprising Research Related to High Stakes Sales When we ask sales pros to share what matters most with high stakes sales, most get it wrong. When we ask participants in our business sales training workshops, the majority believe that sales prospects want the best option and focus on that aspect of their value proposition.

Sales 36

Sales Research Training Training 36

LSA Global

JULY 15, 2024

How to Deliver Better Sales Training We know from sales assessment data that far too many sales teams lack the proper business sales training , sales coaching, and sales support to consistently meet or exceed their sales targets. Most organizations need higher sales rep.

Training 36

Training Training Sales Culture 36

LSA Global

JULY 16, 2021

Do the Math Trying to define high performing sales territories that are balanced, and consistently high producing is the source of many a sales manager’s headaches. There are so many ways to slice and dice sales territories but, however you do it, there is one constant – it should reflect real data.

Sales 36

Sales How To Data Culture 36

Consulting Matters

DECEMBER 16, 2022

It provides mission and purpose, brand, vision, goals, desired customer experience, products, and service offerings. For example, I did a customer assessment for one of my clients, which revealed some horrible feedback about the sales process. The organization strategy is about HOW the organization will achieve its business strategy.

Consulting 156

Consulting System Sales Meeting 156

LSA Global

MAY 24, 2023

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.

Sales 36

Sales Research Study Examples 36

LSA Global

MAY 5, 2020

Every High Performing Sales Leader. Being a high performing sales leader is not easy. Sales leaders are responsible for building and scaling the sales team, designing meaningful compensation plans, training and onboarding new hires, and simultaneously meeting quarterly revenue and margin targets.

Sales 36

Sales Culture System Talent 36

LSA Global

FEBRUARY 13, 2020

Do you know how to design an effective sales kickoff? What would make your sales kickoff high performing? Unfortunately, not enough people know how to design an effective sales kickoff – one that you and your sales team find valuable and worth their time. Six Tips on How to Design an Effective Sales Kickoff.

Sales 36

Sales How To Bain Methodologies 36

Consulting Matters

MARCH 16, 2023

And the ways that you can deliver that value framed up in compelling products and services. The first client opportunity I got after launching my website came from a referral, but my perception of the value of what I did dramatically shifted, along with my sales skills. And it's not enough for this strategy to exist on paper.

Consulting 156

Consulting Media Marketing Sales 156

Tom Spencer

JULY 13, 2015

Break Even Analysis: Relevant when trying to decide whether to launch a new product or invest in a project with high fixed costs. Product life cycle: The product life cycle is relevant when calculating the expected lifetime revenue of a product. Net profit margin is useful when comparing companies in similar industries.

Cash Flow 60

Cash Flow Case Interview ROI Interviews 60

LSA Global

DECEMBER 15, 2021

Are You Confusing Sales Prospects? But, as part of new sales growth strategy to improve recurring revenue, marketing re-packaged the service as a “subscription” and “membership.” Trouble Ahead Unfortunately, it’s all too easy to be guilty of confusing sales prospects. Does this scenario sound familiar?

Sales 36

Sales Productivity Course Marketing 36

LSA Global

MARCH 15, 2020

Every Sales Team Would Like to Convert Sales Leads Faster. Your sales conversion rate measures the effectiveness of your sales team at turning sales leads into new customers. It measures how often your sales reps are turning prospects into real business. New sales leads grow cold surprisingly fast.

Sales 36

Sales Case Studies Case Study Metrics 36

LSA Global

AUGUST 25, 2020

Is It Time to Pivot Your Sales Strategy? Are you and your sales team agile enough? You will find out just how quickly you can pivot your sales strategy and your sales team when a crisis occurs. Do you need to pivot your sales strategy or sales approach? 3 Steps to Pivot Your Sales Strategy During a Crisis.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

JUNE 16, 2023

It’s All About Differentiation to Not Get Commoditized During the Sales Process Unless you are selling something that people can’t get enough of or you have no competition, your sales team needs to find effective ways to differentiate your product and services if you do not want to get commoditized during the sales process.

Sales 36

Sales How To Bain Training 36

LSA Global

JANUARY 8, 2020

High Performers Excel at Difficult Sales Scenarios. As carefully as you plan your sales calls , realize that some will inevitably go awry. Handling specific sales situations well becomes a test of sales experience, resilience, and creativity. High Performing Salespeople Prepare to Handle Five Difficult Sales Scenarios.

Sales 36

Sales Meeting Culture Research 36

LSA Global

APRIL 1, 2021

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t. That’s a recipe for bad sales hires.

Sales 36

Sales Research Interviews Education 36

LSA Global

JANUARY 20, 2023

A Sales Meeting with an Executive is Always High Stakes Solution sellers who get a sales meeting with a target company’s executive consistently close more complex deals than those who sell at lower levels. But the expectations and needs of C-suite buyers are higher and different from other stakeholders.

Sales 36

Sales Meeting Balance Sheet Trends 36

LSA Global

JUNE 21, 2022

Confidence in Sales Experienced sales managers know that their sales teams need competence and confidence to succeed. Sales team confidence needs to be high. Here’s a research study from our microlearning experts that we weave into our customized business sales training workshops that answers that question.

Sales 36

Sales Research Study Training 36

Tom Spencer

JULY 15, 2015

It will typically be a good idea to segment units sold, and this might be done by: Product; Product line; Distribution channel; Region; Customer type (new/old, big/small); or. How does the company’s product mix, product quality, and cost structure compare to the competition? Declining sales volume. Competition.

Case Interview 60

Case Interview Operations Sales Analysis 60

LSA Global

JANUARY 19, 2021

Frustrated by Disappointing Sales Training Results? If you are frustrated by the results of your business sales training investment, you are not alone. Lots of sales leaders feel the same way. Only 1-in-5 sales training participants change their on-the-job behavior or performance from standalone sales training.

Training 36

Training Training Sales ROI 36