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The balancing act is tricky, and I think context and desired outcomes matter. For example: A thirty-year old might have problems saving for retirement because they think of savings as being for stranger. The solution might be to increase emotional connection between the thirty-year old and their future self so that the right behavior of saving can be achieved.
Why aren’t more clients hiring you? Coast through just one industrial park in New Jersey and you’ll pass Alberts Organics ($25 million)… VWR International ($4.4 billion)… Pinochle Paradise ($239 million). Okay, I made up Pinochle Paradise but the other two are there along with 170 other establishments of myriad sizes and industries. Every time I drive through a commercial district like that New Jersey industrial park on my way to a client site, I’m amazed at the sheer number and variety of busin
In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline. But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value.
Do you need to have an MBA to break into McKinsey? The short answer is no – you do not have to have an MBA to break into McKinsey. Didn’t Michael Wolf, former Director of McKinsey’s Global Media & Entertainment Practice, do it with a BA in international politics from Columbia? Here at Management Consulted we’ve known candidates, and have even coached a few, who got offers with McKinsey with no MBA.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake. So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say?
Article Wednesday, August 31, 2016. Airlines need to get personal with their customers. Thanks to digital innovators such as Amazon and Netflix—not to mention travel industry disruptors such as Uber and Air-bnb—consumers’ expectations are on the rise. If other companies can offer a customized experience, why can’t a hotel or an airline? The numbers tell the story.
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Article Wednesday, August 31, 2016. Airlines need to get personal with their customers. Thanks to digital innovators such as Amazon and Netflix—not to mention travel industry disruptors such as Uber and Air-bnb—consumers’ expectations are on the rise. If other companies can offer a customized experience, why can’t a hotel or an airline? The numbers tell the story.
I’ve often been asked by new consultants to provide insights on structuring a proposal. Here’s a conceptual, high-level summary of a typical proposal: Executive Summary and Overview – often articulates background relevant to the proposal, such as current issues and the specific problem statement that the consultant will be addressing for the client.
There were about fifteen of us—three from my team and a dozen client personnel—in a conference room at the headquarters of one of the world’s largest pharmaceutical companies. The meeting was long. Lively, but grueling. It took an investment of time and even a bit of cash to pull together. (I brought two, contract consultants in to prep and attend the meeting.
When you’re managing managers, your responsibilities are two-fold: you need to make sure they’re producing good work (as with any employee) and that they’re effectively supporting their teams. You might know how to do the former, but how do you do the latter? Do you need to provide training? Coaching? And how do you serve as a good role model?
THE CAMBRIDGE GROUP. The Cambridge Group is the embodiment of a “boutique” consulting firm. Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way. Rick Kash developed an inverted, but extraordinarily effective, ideology of “demand and supply” and applied it to all aspects of The Cambridge Group.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
By: Elizabeth Borelli. The word “social” has ch anged its meaning for most people these days , as social media has leapt from the great unknown to a top-of-mind 24/7 default in the connection stratosphere. No doubt, we’re using it right now to communicate. But is prioritizing social media as your communication default really an even trade off? Before we go further, let’s see what’s really at stake here.
Report Tuesday, August 30, 2016. Following a strong 2014, the year 2015 will go into the books as a record for global M&A deal making. But in the long run, it may also be remembered as the year in which a sea change in investors’ appetite for deals became apparent. Capital markets have long greeted acquisition announcements with skepticism—and with good reason.
Startup consulting is a challenging thing to do. Some considerations: Think about which startups have enough money to be able to afford consultants. They may have raised some significant venture money (say post Series B or C round). If partially going with some sort of securities compensation, then track record of the management team and strategic attractiveness of the company play a role.
You want great, business-building habits—calling prospects every day, regularly writing thought-leading content, waking up before noon—but how do you embed them firmly into your daily routine? Let’s use a little science and the Four Ties method to put you on the path to greatness. The image below, adapted from this outstanding book (buy at least 10 copies, please), was developed to help executives make organizational behavior changes stick.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Today we highlight tremendous business analyst and post-consulting leadership jobs at Amazon. Named by Forbes as one of their 2013 Top 10 most reputable companies, Amazon originally began as a bookworm’s dream come true. Now, the Seattle based company has changed the landscape of online buying. Enjoy! ———— History & Culture.
The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” This is important for leaders to realize prior to experiencing a crisis. Why? Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership.
Article Monday, August 29, 2016. Insurers today face a host of digital to-dos if they want to stay competitive—much less gain an advantage on their peers. These undertakings include digitizing the customer experience, building digital offerings and business models, and constructing in-house digital capabilities. Underpinning them all is the question of how to adapt legacy IT systems and architectures to the needs of digital business models.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives , draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept is that in order to innovate under such a framework, one needs to change the relationship between the product or service and the end user.
As a consultant, you can putter along, earning a reasonable income if you’re blessed with innate charm, passion for your practice or considerable chutzpah. But what truly allows some consultants to consistently succeed in winning projects, in attracting clients, and in commanding higher fees? Take 60 seconds to watch the video below and share the vital lesson I learned one Summer in North Carolina.
What does it mean to say that someone is “empowered”? The Oxford dictionary defines the term as “stronger and more confident in controlling ones life” Key to this definition is the idea of control; that is, the ability to influence the course of events. Roles in the community that we might think of as empowered include priests, professors, public figures, as well as sportspeople, artists and entertainers who have gained a following.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Good question. It’s true that crises are stressful times. Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis.
Focus Wednesday, August 31, 2016. An effective board of directors may not guarantee that a company will succeed. But an ineffective board can go a long way to ensuring failure, because the consequences of its attitude and operating model will trickle down into the business. The boardroom should not be just a place from which directors oversee the executive.
The Wilde Agency graciously interviewed me regarding behavioral economics and. perspectives from my new book, Inside Nudging: Implementing Behavioral Science Initiatives. The interview is on the Wilde Agency blog. Special thanks to Joseph Sanchez @Wilde_Agency for facilitating the interview and getting everything to come together.
I hope to be old. Someday. Old enough that no one at any age could look at me and call me a whippersnapper. Nobody calls me a whippersnapper now, but they could. When I finally reach those platinum years, what will I know that I wish I had known back when I was running my consulting firm? Fortunately, I’m able to get a glimpse at the answer to that question.
Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Millennials are probably the most maligned generation yet to enter the workforce. The demographic cohort born between 1982 and 1994 is often portrayed as disloyal job hoppers — self-involved idealists demanding a steady diet of recognition and raises. In short, a human resources nightmare , right? Wrong. A new study on Misunderstood Millennial Talent: The Other 91 Percent by the Center for Talent Innovation shatters the stereotype that all Millennials are entitled whiners just waiting to j
It is very common these days for businesses of all shapes and sizes to use serviced offices. For smaller companies and startups, however, they are particularly valuable. If a young business wants to get off the ground fast, they can do so by paying a fixed rate fee to rent a fully equipped workspace. It gives them access to state of the art resources, without the associated expenses.
What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work or the sponsors or partners that we represent.
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