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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. In aB2Bcontext, your USP might focus on efficiency, cost savings, or technical performance.

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Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103
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The Reason Air Travel Is Terrible and So Few Airlines Are Profitable

Harvard Business

Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.

Airlines 125
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What U.S. CEOs Should Do with the Money from Corporate Tax Cuts

Harvard Business

For example, well-managed consolidators such as Dell Technologies are doing well in this market. In a world of tight labor markets, where recruiting and retention are at a premium, investing to make frontline employees more productive should be a priority. The goal is to increase efficiency while providing a better consumer experience.

Cash Flow 117
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The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

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Making costumes

Seth Godin Blog

Look through any fashion magazine and you''ll quickly come to understand that fashion is the act of making a costume. Most marketing, then, is costume work, not the search for the most efficient function. No, it''s a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume.

Fashion 49
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Large Employers Are Key to Reforming Health Care

Harvard Business

In our experience in initiatives to improve the quality, enhance experience, and decrease the cost of health care in the Seattle and Portland, Oregon markets, the best way to reach accord on a single definition of quality is to engage multiple providers and employers in a collaborative effort supported by medical evidence.