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Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103
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Improved Marketing Results with Marketing Experts

Business Consulting Agency

In todays competitive business landscape, effective marketing is essential for driving growth and connecting with customers. Marketing experts provide the skills and insights necessary to optimize campaigns, improve engagement, and maximize return on investment (ROI). Improved marketing results with marketing experts.

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The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

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Making costumes

Seth Godin Blog

Look through any fashion magazine and you''ll quickly come to understand that fashion is the act of making a costume. Most marketing, then, is costume work, not the search for the most efficient function. No, it''s a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume.

Fashion 54
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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

We discuss what actually works in generating business, from writing books to organizing events to old-fashioned relationship building. Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We publish two episodes per week: a core marketing lesson on Mondays and an expert interview on Thursday.

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How Retail Brands Can Benefit from Consulting

Business Consulting Agency

In the highly competitive retail landscape, brands face numerous challenges, from managing inventory and optimizing operations to enhancing customer experience and leveraging digital marketing. They help retail brands develop effective strategies that align with market demands and business goals.

Retail 52
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Placebos and objective reality

Seth Godin Blog

Entire industries (like fashion) are built on bringing people something that changes the way they interact with themselves and the world. It doesn’t matter whether you believe the car is running more efficiently–it either is or it isn’t, and it isn’t.

Fashion 49