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The More Senior Your Job Title, the More You Need to Keep a Journal

Harvard Business

The best thinking comes from structured reflection — and the best way to do that is keeping a personal journal. I started keeping a journal when I took over a manufacturing research, software, and consulting firm. I was very young, we were in crisis facing a challenging market, and I wasn’t sure whom I could rely on.

Journal 137
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The Real Reason the German Labor Market Is Booming

Harvard Business

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. Analysts criticized the country’s labor market institutions as particularly inflexible. New management approaches and measures added more efficiency and a results orientation. With just 2.6

Marketing 144
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Case Interviews: How to Stand Out in the Crowd

Tom Spencer

The scenarios can range from market entry strategies to profitability analysis, mergers and acquisitions, and more. If you are not from a business background, it is important to learn basic concepts such as market sizing, supply and demand, competitive analysis, and basic financial principles such as profit margins and break-even analysis.

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It’s Time to Make Business School Research More Relevant

Harvard Business

In an Academy of Management Journal editorial, we described two problems that contribute to this challenge. Researchers have found that managers tend to be unaware of research-supported management insights reported in academic journals, and that such insights are typically excluded in practitioner-oriented journals.

Research 131
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The Best Companies Know How to Balance Strategy and Purpose

Harvard Business

Before the iPhone was introduced, in 2007, Nokia was the dominant mobile phone maker with a clearly stated purpose — “Connecting people” — and an aggressive strategy for sustaining market dominance. The once-dominant Nokia soon lost much of its market cap and was eventually acquired by Microsoft. Insight Center.

Strategy 137
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Economies of Scope - Tom Spencer consulting blog

Tom Spencer

ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Marketing – The cost of advertising can be shared across products.

Cash Flow 117
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Why Nudging Your Customers Can Backfire

Harvard Business

Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. However, not everything about nudge marketing is rosy.

Journal 70