Remove Efficiency Remove Marketing Remove Turnaround
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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

A marketing tagline is short phrase that helps people remember you in a certain way. In the list of taglines above, some of the keywords are “big, hairy projects;” “shared services;” “burnout prevention;” and “turnaround leader.” Remember, clients want to hire The Expert, so be sure to market yourself as one! [1]

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When Is Teamwork Really Necessary?

Harvard Business

Catherine, a senior marketing director leading a cross-functional product development team at the same company, provides a contrasting case study. Perceptions about his overall efficiency and effectiveness rose dramatically. Catherine, meanwhile, had rightly determined that she was leading, even building, a high-performing team.

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In the Best Sales Teams, About Half of the People Are in Support Roles

Harvard Business

The efficiency of their sales departments, as measured by sales ROI (gross margin over total sales cost), also varies widely: The top 25% of companies we analyzed boast a sales ROI that is more than twice that of the bottom 25%. Sales efficiency can benefits from high levels of support in two ways. Sales support is critical.

Sales 130
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Don’t do everything yourself

Jacq Hackett Consulting

But now that you’re running a small business you need to think differently – you need to focus on being as effective and efficient as possible, which means outsourcing some tasks. It’s quick – the turnaround time on jobs is impressive. It’s just a reflection of the work environment they have inhabited for many years.

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How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. Prerequisite Reading: We will be evaluating your Marketing leader’s performance based on your firm’s School of Marketing Thought.

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Don’t do everything yourself

Jacq Hackett Consulting

But now that you’re running a small business you need to think differently – you need to focus on being as effective and efficient as possible, which means outsourcing some tasks. It’s quick – the turnaround time on jobs is impressive. It’s just a reflection of the work environment they have inhabited for many years.

Video 120
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What I Learned From 10 Years of Doing PR for Apple

Harvard Business

” Little did I know that over the next 10 years I’d be part of the biggest corporate turnaround in global history. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. PR played a huge role in this success.