Remove Energy Remove Productivity Remove Sales
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. ” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage. It is highly efficient at capturing, storing, and releasing energy. clu/Getty Images.

Sales 132
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The Goldilocks Theory of Product Success

Harvard Business

Fast forward more than a century to the launch of the Toyota Prius, which succeeded not by going full electric, but making a gas-powered car, something people were already familiar with, more energy efficient. Now it accounts for more than 50% of sales, with Chobani claiming at least half of that pie.

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Bureaucracy Can Drain Your Company’s Energy. Agile Can Restore It.

Harvard Business

About two-thirds of agile practitioners report higher team morale, increased productivity, greater ability to manage changing priorities, and faster time to market than they were experiencing before. The energy, commitment, and collaboration among team members was a revelation. So, take the initiative.

Agile 134
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How Gatorade Invented New Products by Revisiting Old Ones

Harvard Business

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. What’s more, legacy products seem to be at a natural disadvantage.

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How to Lead When You?re Feeling Afraid

Harvard Business

Jeff was the head of sales for a company whose product was, more or less, impossible to sell. His goal was to increase total investment in Golden Global’s strategic products. When Jeff and I first spoke, he thought he had a sales problem. I could feel his fear, his sense of uncertainty. And it was with good reason.

How To 150
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Good Sales Teams Know When to Stop Selling

Harvard Business

Think hard before blindly committing to another sales pitch. In particular, stop wasting time and energy selling to customers who are detractors of your company. They become promoters because they’re delighted with your products or service, and maybe the entire experience surrounding the product. Not so fast.

Sales 70
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We design and manufacture personal-scale energy appliances that enable our users to cook, charge, and light their lives off the grid. We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets.

Sales 70