Tom Spencer

APRIL 5, 2025

In todays fast-paced, customer-centric marketplace, developing successful products requires more than just technical skills and innovation it demands a deep understanding of users’ needs and a creative approach to problem-solving. What is Design Thinking? These stages are not linear.

Development 88

Development Productivity Survey Banking 88

Tom Spencer

APRIL 11, 2025

In todays fast-paced business environment, successful product development demands more than just great ideas and cutting-edge technology. This article explores the importance of cross-functional teams and how they drive successful product development. Benefits of Cross-Functional Product Dev Teams 1.

Engineering 88

Engineering Productivity Development Efficiency 88

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Harvard Business

JUNE 14, 2024

To create value, mergers need top-line gains: More sales to more customers, expansion into new territories or market adjacencies, new products and services to sell to existing customers.

How To 253

How To Engineering Sales Operations 253

Epicflow

APRIL 15, 2022

Aircraft engineering is a complex and constantly developing sector of aerospace and defense, where experts from various areas of technical expertise are involved. What drives efficiency of aircraft engineering projects? Tips on Managing Aircraft Engineering Projects with Maximum Efficiency. Keep control of changing requirements.

Engineering 130

Engineering Efficiency Management How To 130

Successful Independent Consulting

NOVEMBER 30, 2023

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. As self-employed professionals, our time is especially valuable.

Productivity 195

Productivity Consulting Tools Efficiency 195

Tom Spencer

MARCH 8, 2024

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

Productivity 158

Productivity Sales Strategy Strategy 158

Tom Spencer

SEPTEMBER 8, 2023

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized. Instead of asking “do you like this logo?”

Marketing 166

Marketing Productivity Research Development 166

Tom Spencer

MAY 3, 2025

The idea is simple: be the first to enter a market, capture customer loyalty, and build an insurmountable lead over competitors.From Amazons early dominance in online retail to Ubers disruption of traditional taxi services, being the first to market has long been seen as a pathway to monopoly-like success. Consider Amazon.

Healthcare 88

Healthcare Telecommunications Marketing Productivity 88

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202

Marketing Consulting How To Culture 202

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 136

Marketing Agile Fashion Sales 136

Harvard Business

OCTOBER 30, 2018

Products fueled by data and machine learning can be a powerful way to solve users’ needs. Classic examples include Google search and Amazon product recommendations, both of which improve as more users engage. Data products are a team sport. Develop the data-savvy of product and business groups.

Data 122

Data Productivity How To Development 122

Tom Spencer

JULY 14, 2023

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

Productivity 78

Productivity Marketing Airlines Hotels 78

Harvard Business

NOVEMBER 8, 2018

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

Sales 129

Sales Marketing Software Data 129

Epicflow

NOVEMBER 8, 2024

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. To increase productivity, HHI will use a robotic system based on Internet of Things and automation technologies — the first in the shipbuilding industry.

Management 242

Management Cash Flow Industry Real Estate 242

Tom Spencer

FEBRUARY 17, 2023

Product design is more creative than engineering, more practical than art, and more hands-on than graphic design Product design is a field that involves the creation and development of new products or product improvements. What Do Product Designers Do?

Productivity 88

Productivity Engineering Interviews Trends 88

Harvard Business

JULY 13, 2017

The corporate landscape has become increasingly unequal, with the most productive firms thriving and the least productive ones failing to keep up. And second, we are able to link it to firms’ productivity and several measures of labor market policies. The Most Productive Firms Are Pulling Ahead, Across Industries.

Productivity 135

Productivity Study Policies Data 135

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

JUNE 13, 2018

No longer do consumers need to do their own background research on a product or company to find what they are looking for. No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking.

Data 132

Data Marketing ROI Research 132

Consulting Matters

MAY 12, 2022

One of my fellow participants was Dianna, a quality engineering consultant who seemed like she already knew me when I met her. I could tell from meeting Dianna how brilliant she is as an engineer. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process.

How To 156

How To Engineering Consulting Productivity 156

Tom Spencer

NOVEMBER 12, 2021

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

Marketing 88

Marketing Consulting Media Engineering 88

Tom Spencer

AUGUST 5, 2022

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

Productivity 88

Productivity Management How To Engineering 88

Johanna Rothman

MARCH 29, 2022

Joanie, a new VP Engineering, joined the company a couple of weeks ago. Her boss, the CEO, wants to know how long it will take engineering to finish all the projects. Marketing needed to change what they wanted, the code changed, our entire team changed. Are you still working on this project? We had to restart everything.

Development 144

Development Productivity How To Efficiency 144

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. After eight years of service, I left and worked at a couple of commercial nuclear power plants and earned a project management certification and a Master Black Belt Lead Sig Sigma process improvement black belt, along with my engineering degree.

Interviews 156

Interviews Company Marketing Operations 156

Jerry Fletcher

SEPTEMBER 19, 2020

Engineers and software designers keep trying to simplify things and, in my view, have achieved wonders. The changes can be incredibly powerful like a search engine that does complex Boolean searches based on answers to questions in English. Yes, they were trying to make their product better than all the others out there.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 208

Interviews How To Engineering Productivity 208

Tom Spencer

APRIL 5, 2024

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

Productivity 78

Productivity Management Strategy Strategy 78

Harvard Business

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. Sponsored by Accenture.

Company 176

Company Survey Finance Engineering 176

Harvard Business

NOVEMBER 6, 2018

One type of data scientist creates output for humans to consume, in the form of product and strategy recommendations. Data science for humans: the consumers of the output are decision makers like executives, product managers, designers, or clinicians. They are decision scientists. They are modeling scientists. What are some examples?

Data 132

Data Engineering Software Operations 132

Harvard Business

SEPTEMBER 6, 2017

New innovations will change the basis of competition in many markets and alter the sources of advantage for most companies. In this world, insurance companies will require fewer actuaries and more data scientists — individuals with the ability to mine data to tailor insurance offers to specific market segments or even individuals.

Company 153

Company Talent Engineering Insurance 153

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Products should be tested and optimized.

Marketing 88

Marketing Advertising Sales Media 88

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

AUGUST 8, 2018

If all went well, AI-powered robots would enable the company to achieve a weekly production of 5,000 Model 3 electric cars to keep up with burgeoning demand. According to CEO Elon Musk, the sophisticated robots actually slowed down production instead of speeding it up.

Engineering 130

Engineering Training Training Analysis 130

Harvard Business

OCTOBER 23, 2018

Jetta Productions/Getty Images. has lost what Harvard Business School’s Willy Shih calls the “ industrial commons ”: indispensable production skills and capabilities. has lost what Harvard Business School’s Willy Shih calls the “ industrial commons ”: indispensable production skills and capabilities.

Engineering 128

Engineering Government Automotive Research 128

Tom Spencer

APRIL 5, 2025

Or perhaps you are not even considering a consulting career, and instead a handful of potential clients are interested in your expertise in AI, marketing, engineering, law, or another sought after field of expertise. Perhaps you are a candidate for consulting, weighing the long-term options of different career paths.

Consulting 88

Consulting Tools Engineering Video 88

Harvard Business

JUNE 21, 2017

Alice, an outstanding 24-year-old engineer working for a top technology company, wants to launch her own startup within the next five years, but she doesn’t yet have a venture concept. The skills most frequently mentioned as crucial during early stages include product design and development, pitching, and assembling a founding team.

Engineering 136

Engineering Survey Finance Recruiting 136

Harvard Business

MAY 22, 2018

This might have worked in the past when markets moved incrementally. But in a global business environment that is changing exponentially , the market moves too quickly. What makes this a quest is that there is likely no product currently on the market or no existing demand from consumers. Too much is simply unpredictable.

Company 131

Company B2B Engineering System 131