Consulting Success

AUGUST 6, 2018

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations.

Engineering 113

Engineering Consulting Operations Sales 113

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 131

Sales B2B Tools Software 131

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 136

Marketing Agile Fashion Sales 136

Consulting Success

AUGUST 20, 2018

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true!

How To 140

How To Consulting Engineering Sales 140

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 107

Sales Software Tools Data 107

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this.

B2B 127

B2B Marketing Examples Sports 127

Harvard Business

JUNE 13, 2018

No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. Data-Driven Marketing. The power of digital is so great that brands have started to abuse it. Insight Center.

Data 135

Data Marketing ROI Research 135

Tom Spencer

APRIL 7, 2023

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88

Sales Development Research Marketing 88

Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

Marketing 88

Marketing Advertising Sales Media 88

Consulting Matters

APRIL 24, 2020

After eight years of service, I left and worked at a couple of commercial nuclear power plants and earned a project management certification and a Master Black Belt Lead Sig Sigma process improvement black belt, along with my engineering degree. So, I’m not a strict engineer. Sometimes the marketing message has fallen off.

Interviews 156

Interviews Company Marketing Operations 156

Epicflow

NOVEMBER 8, 2024

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. Reporting progress on every stage of engineering, procurement, construction, and installation, SHI delivers key lessons to continuously improve project performance.

Management 242

Management Cash Flow Industry Real Estate 242

Harvard Business

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. Sponsored by Accenture.

Company 178

Company Survey Finance Engineering 178

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 70

Sales Marketing Development Retail 70

Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

Productivity 158

Productivity Sales Strategy Strategy& 158

Consulting Matters

MAY 19, 2022

And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations. We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities. Lesley Lyons [link].

How To 156

How To Sales Consulting Engineering 156

Consulting Success

MAY 15, 2017

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. Like a consultant, they are serving the B2B market. In a competitive market, a guarantee can really set you apart. Guarantee Benefits for Consultants. Johnson and Son.

Consulting 206

Consulting B2B Hotels Examples 206

Steve Shu Consulting

JULY 28, 2015

Flawless Consulting by Peter Block (optional and highly recommended for those coming from engineering versus consulting backgrounds). nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ).

Consulting 150

Consulting Management McKinsey Interviews 150

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

OCTOBER 5, 2023

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. After winning individual and sales management awards (highest performance in sales, branch of the year), he went on to co-found Two Roads Professional Resources Inc.,

Consulting 156

Consulting Sales Organizational Development Information Technology 156

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. I’ve spent the last seven years building the customer success function at HubSpot.

Metrics 132

Metrics Engineering Efficiency Operations 132

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

NOVEMBER 6, 2018

Depending on the engineering background of these data scientists, these work products are either deployed directly to the production system, or if they are prototypes they are handed off to software engineers to help implement, optimize and scale them. The elusive full stack data scientists do exist, though they are hard to find.

Data 132

Data Engineering Software Operations 132

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 189

Interviews How To Engineering Productivity 189

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

MAY 25, 2016

Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. The traditional way of solving this problem is using time-series econometrics with historical sales data. Improved pricing.

Data 132

Data Advertising Operations Case Study 132

Harvard Business

SEPTEMBER 12, 2016

They view the process of collecting direct and more frequent feedback from these stakeholders as the first step in supporting sales representatives, account managers, operations teams and service agents in solving customers’ problems and earning more of their business. How is this different from relying on anecdote and myth?

B2B 70

B2B Sales Data Automotive 70

Harvard Business

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. However, digital markets do not follow the contours of conventional industry structures.

Company 123

Company Engineering Operations Construction 123

Harvard Business

AUGUST 8, 2018

The worker must also possess robotics and controls engineering skills, according to our analysis of Tesla’s recent recruiting efforts. Just as the internet revolution ushered in completely novel jobs — for example, web designer and search-engine optimization engineer — so will the new era of AI.

Engineering 131

Engineering Training Training Analysis 131

Harvard Business

OCTOBER 10, 2017

Similarly, when Starbucks baristas make your latte the same way across cafés, or when a software engineer delivers the expected features each sprint, you are witnessing tactical performance. Guest experts from other parts of the business, from legal to marketing, were invited to visit when needed. This is also true of executives.

Metrics 136

Metrics Engineering Operations Sales 136

Harvard Business

SEPTEMBER 27, 2017

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

Media 139

Media Fashion Agile Sales 139

Harvard Business

JUNE 21, 2017

Alice, an outstanding 24-year-old engineer working for a top technology company, wants to launch her own startup within the next five years, but she doesn’t yet have a venture concept. One commented, “No 24-year-old engineer can acquire all of these skills in five years. Juan Díaz-faes for HBR. Cofounders are crucial.

Engineering 136

Engineering Survey Finance Recruitment 136

Harvard Business

JANUARY 17, 2018

Like internal combustion engines with oil, AI needs data to run. Want to know yogurt sales next week? Let’s use data on past yogurt sales. Your training data is more valuable if enhanced prediction accuracy can increase yogurt sales by $100 million rather than only $10 million. Want to know the weather tomorrow?

Data 136

Data Operations Training Training 136

Harvard Business

JULY 20, 2018

In retail organizations, for example, marketing and sales has often provided significant value. Our research shows that using AI on customer data to personalize promotions can lead to a 1-2% increase in incremental sales for brick-and-mortar retailers alone. AI can create $1.4-$2.6

Sales 132

Sales Data Retail Insurance 132

Tom Spencer

JULY 14, 2023

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

Productivity 78

Productivity Marketing Airlines Hotels 78

Harvard Business

JULY 5, 2016

In our experience, embracing the future as you scale requires solving what we call the Engine 1 vs. Engine 2 problem. Engine 1 is your core business, the engine that got you here. Engine 2 is the one you will eventually need to power your company’s future.

Engineering 108

Engineering Company Industry Course 108

Harvard Business

APRIL 19, 2017

Their key finding: “Many college majors that lead to high-paying roles in tech and engineering are male dominated, while majors that lead to lower-paying roles in social sciences and liberal arts tend to be female dominated, placing men in higher-paying career pathways, on average.” ” (Sigh.)

Engineering 139

Engineering Data Research Industry 139