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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 192
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Flourishing in a Social Enterprise World

Tom Spencer

Rise of Social Enterprise. The growing trend towards social enterprise could be a game changer. A social enterprise, in essence, is an organisation which is not run primarily for profit and is required to reinvest any profits to further its social aims. A world based on social enterprise may be closer than you think.

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Achieving Financial Success in a Changing and Competitive Market

Clarity Consultants

The modern business environment is defined by rapid change, digital transformation, and of course, a highly competitive market. The post Achieving Financial Success in a Changing and Competitive Market appeared first on Clarity Consultants - Learning and Development.

Financial 140
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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] When you are perceived as an expert, you’ll get more referrals and win more work. You get the idea. All rights reserved. All rights reserved. [3]

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Sustainability: The Growing Importance of ESG Metrics

Tom Spencer

A study by Harvard Business School found that companies with robust sustainability practices outperform their peers in terms of stock market performance and profitability. As a B Corp, Danone is part of a global movement that balances purpose and profit, reinforcing its role as a socially responsible enterprise.

Metrics 78
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The Rise of FinTech in Supply Chains

Harvard Business

They include new enterprises such as Orbian , Prime Revenue , C2FO , Taulia , and Ariba as well as new operations launched by traditional financial service firms such as Citi Group, HSBC, BNP Paribas, and Deutsche Bank. This improved working capital can be used to fund growth in new markets. FinTechs typically act like brokers.

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The 4 Types of Innovation and the Problems They Solve

Harvard Business

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Yet one of the best-kept secrets is how even small and medium-size enterprises can access world-class research.

Research 195