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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 192
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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 129
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How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

If you’re not a numbers person, finance is daunting. Stop avoiding finance because you’re afraid of numbers. Think of it this way, “Finance is the way businesses keep score. “Finance and accounting are very simple. .” “Finance and accounting are very simple. Overcome your fears.

Finance 70
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Oliver Wyman interview preparation: the inside story

Management Consulted

And, of course, their claim to fame, Financial Services , is broken down into even more practices including: Finance and Risk. Corporate and Finance and Advisory. The capabilities within these diverse fields include: Strategy - helps leading enterprises develop, build, and operate strong businesses. Retail and Business Banking.

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Why consulting?

Management Consulted

” “I was working in a wine shop during my undergrad and started to realize that I was able to close more sales by being a trusted advisor to my client rather than acting like a sales rep. Once I got into engineering, I joined my school’s junior enterprise, which paid consultancy to small entrepreneurs.

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VC Stereotypes About Men and Women Aren’t Supported by Performance Data

Harvard Business

Nonetheless, statistics show that women-owned businesses, which account for one-third of Swedish businesses, are not granted the corresponding proportion of government venture financing; in fact, women-owned businesses receive only 7%. Operating margin: earnings per sales, which indicates the entrepreneur’s ability to earn revenue.

Data 130
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 70