How Software Companies Can Avoid the Trap of Product-Led Growth
Harvard Business
SEPTEMBER 22, 2023
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. Don’t wait until product-led growth stalls to plan for a multi-pronged sales strategy.
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