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How Software Companies Can Avoid the Trap of Product-Led Growth

Harvard Business

Eventually, even the best PLG company will need an enterprise sales strategy which takes years to develop. Don’t wait until product-led growth stalls to plan for a multi-pronged sales strategy. The answer isn’t to reject PLG. It’s to embrace it — but to plan ahead.

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New Technology Is Overwhelming Sales Teams

Harvard Business

Technology has long been used to boost seller productivity, but sales leaders are telling us that efficiency gains have become slower and more expensive. Sales organizations’ tendency to run most tasks through the sales rep requires an increasing number of complex systems to support.

Sales 172
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Sustainable Social Enterprise - Tom Spencer consulting blog

Tom Spencer

Sustainable Social Enterprise. Lack of a sustainable ‘business engine’ is a Social Enterprise’s Kryptonite. IT’S a charity … It’s a for-profit … No, it’s a social enterprise! All social enterprises have a business model. in Business Strategy. Identifying the business model.

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Enterprise Strategy Teams: Charting a Path to Success

Tom Spencer

In the ever-evolving landscape of business, enterprises face the challenge of charting a clear path towards success and sustainable growth. For instance, when the retail giant, Walmart, faced stalling sales due to stiff competition from e-commerce platforms, it was challenging to formulate a roadmap into the future.

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What Subscription Business Models Mean for Sales Teams

Harvard Business

Across the technology industry, subscription sales models are growing in popularity. The trend is having a big impact on sales forces. For example, an enterprise software company recently transitioned from selling custom software as a one-time product to selling monthly SaaS (software as a service) subscriptions.

Sales 121
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How Retailers Became Ad Platforms

Harvard Business

trillion to enterprise values in the U.S. Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 alone, with profit margins between 50% and 70%.

Retail 241
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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 127