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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

Data 74
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When AI Becomes the New Face of Your Brand

Harvard Business

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. And then there are ethical challenges. Cat Yu for HBR.

Ethics 128
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PEST Analysis

Tom Spencer

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Availability of credit (consider also the liquidity and depth of the credit markets).

Analysis 114
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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The data analysis may reveal that many customers are looking for sustainable and ethical clothing options.

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Organizational Character and Leadership Development | Consulting.

Consulting and Organizational Management

For the last 50 years it has not been fashionable to talk about moral development, yet the subject of moral development is all about being a grown up. Here’s more information about leadership development and ethics. Business Ethics, Culture and Performance. Marketing and Social Media. Business Communications.

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What We Do and Don’t Know About Worker Representation on Boards

Harvard Business

And French President Emmanuel Macron, after months of confrontation with labor unions on his labor market reform, is considering changes to the corporate governance to, among other issues, strengthen workers’ participation to company boards. Since becoming Prime Minister, she has not followed suit, though.

Study 70
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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

Company 71