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Behavioral Science Casebook Example: Ring Website Screens

Steve Shu Consulting

The example below is related to the Behavioral Science Casebook project and is intended to be used for educational purposes and helping both students and working professionals to think about digital designs and customer experiences using behavioral science concepts. Goals What is the apparent priority in terms of product versus service sales?

Examples 195
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PLG: Building Products That Market Themselves

Tom Spencer

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Digital Transformation in Manufacturing in 2024: Benefits & Examples

Epicflow

The integration of modern technologies into every manufacturing process allows companies to improve their production capabilities, reduce their products’ time to market, and meet their clients’ demands to the full. All these factors promote higher efficiency of the production process and more reasonable utilization of resources.

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Cosmetic Product Marketing with Results

Business Consulting Agency

To succeed, cosmetic companies must connect with their target audience, create engaging campaigns, and highlight unique product benefits. By focusing on proven methods, you can achieve measurable results that boost sales and build brand loyalty. Here’s how to market cosmetic products effectively to maximize impact and drive results.

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Example: The initial image for this article was of a female assistant so I changed the prompt to “non-human assistant.”] Gender, race, and age bias are common.

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Influencer Marketing Explained With Examples

Business Consulting Agency

Influencer marketing leverages the reach and credibility of individuals with substantial social media followings to promote products and services. There are examples of some influencers listed as well. Influencer marketing explained with examples here to get started. Ask questions, get the facts.