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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103
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3 Steps To Building A Stand Out Portfolio With Emma Sharley: Podcast #25

Consulting Success

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153
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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. Data-Driven Marketing. At a minimum, physical stores and e-commerce operations would benefit from better links. Insight Center.

Apparel 131
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3 Common Mistakes That Can Derail Your Team’s Predictive Analytics Efforts

Harvard Business

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. Prediction is the Holy Grail for more effectively executing mass scale operations in marketing, financial risk, fraud detection, and beyond. The problem at hand is to optimize your large-scale operations.

Data 127
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

“Personal experience makes me a more effective marketer.” The team was structured to operate like a startup, with a particular focus on user research, feedback, and a commitment to lean operations. ” Give Employees Direct Access to Consumers. Help Employees Embrace Agility.

Media 135
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The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?