What Luxury Fashion Can Learn from the Wholesale Flower Market
Harvard Business
SEPTEMBER 25, 2024
Retailers can use discounting to generate sales without damaging a brand’s reputation.
Fashion Marketing Sales 
Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
Harvard Business
JULY 6, 2023
This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy. When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering.
Sales 
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What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Marketing 134
134 
5 Surprising Findings About How People Actually Buy Clothes and Shoes
Harvard Business
JUNE 6, 2018
Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. Data-Driven Marketing. In a store, however, a sales associate tries to guess a shopper’s tastes in real time. Insight Center.
Apparel 132
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6 Reasons Salespeople Win or Lose a Sale
Harvard Business
JUNE 23, 2017
Why does a salesperson lose a sale? Over 50% of marketing and IT prefer a salesperson who will listen and match a solution to solve their specific needs. The sales department equally preferred having a salesperson listen and solve their needs and being challenged; HR was equally split across all three selling styles.
Sales 71
71 
For Better Retail Promotions, Ask These Questions
Harvard Business
NOVEMBER 16, 2018
Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. When are discounts most likely to stimulate a sufficient sales response? Does the promotion work best in-store or online?
Retail 127
127 
Optimizing Portfolio Profit through DIPP-guided Resource Allocation
Epicflow
OCTOBER 9, 2024
His expertise spans a wide range of projects, from Fashion Model Barbie to avionics on the F-35. In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” One is a change in market conditions. This terminology was borrowed from the U.S.
Resources 130
130 
5 Ways to Help Employees Keep Up with Digital Transformation
Harvard Business
SEPTEMBER 27, 2017
Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.
Media 136
136 
Marketing good.
Seth Godin Blog
OCTOBER 18, 2013
Marketing good is the McMansion that looks good at an open house but isn''t particularly well built or designed for actual living. Marketing good is the catalog of gimcracks and doodads that entices the casual shopper but sells stuff that ends up in a closet. or good good? It''s just junk.
Marketing 49
49 
To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
B2B 122
122 
The Ansoff Matrix
Tom Spencer
OCTOBER 8, 2013
A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?
Productivity 113
113 
How Customers Perceive a Price Is as Important as the Price Itself
Harvard Business
JANUARY 3, 2017
Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.
Retail 132
132 
15 Best Business Podcasts for Independent Consultants
Tsavo Neal
JULY 20, 2017
We discuss what actually works in generating business, from writing books to organizing events to old-fashioned relationship building. Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We publish two episodes per week: a core marketing lesson on Mondays and an expert interview on Thursday.
Consulting 113
113 
The Growing Business of Helping Customers Slow Down
Harvard Business
DECEMBER 7, 2018
In the tourism sector, while embodied and episodic deceleration has long been encouraged as part of luxury hotels’ wellness focus, we are beginning to see the absence of Wi-Fi marketed as an amenity, for example at Villa Stephanie in Baden-Baden , so guests aren’t posting experiences on Instagram but rather focusing on their holiday.
Tourism 132
132 
Top 10 Consulting Firms In New York
Management Consulted
FEBRUARY 5, 2017
Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). In New York, Bain is located at 1114 Avenue of the Americas on the 43rd Floor.
Consulting 157
157 
Classic Consulting Quotes
Consultant Ninja
NOVEMBER 4, 2013
Near term, we are likely to see continued contraction in the consulting market. In the face of such conditions we must manage the business and our cost base in a prudent fashion. However, I am confident in our business and the returns these strategic investments will provide.
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Leveling Up: Consulting Skills for an AI-Powered World
Tom Spencer
APRIL 21, 2023
For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.
Consulting 88
88 Unsold Merchandise Piles Up at Wal-Mart; Cuts in Orders Will Follow
MishTalk
SEPTEMBER 26, 2013
Wal-Mart has said in filings that its “corporate goal” is “growing inventory at or less than the rate of net sales growth.” sales grew at about 2 percent. percent while sales rose 3.8 percent while sales rose 3.8 We have some of it in the back, and some of it has been put out on the floor in a haphazard fashion.”.
Sales 76
76 Case Study: How Do You Compete with a Goliath?
Harvard Business
JULY 7, 2016
“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. Ricardo chuckled. “They know they’re being watched,” he said.
Case Study 112
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Free Shipping, Lenient Return Policies, Rampant Returns; UPS Expects 15% Jump in Returns; Reflections on Retailer Wages
MishTalk
DECEMBER 22, 2013
From a customer standpoint, what''s not to like about the shop-at-home, no gasoline, no sales tax, low-price-guarantee, and lenient return policy model of online retailers? And as sales (or alleged sales) increase, so do returns. And the tide of goods flowing back to retailers is rising. Shipper United Parcel Service Inc.
Retail 65
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"Selfie" Fashion Trends: Cheap Dresses and "Rentabag"; Mish Handbag Tips
MishTalk
JULY 29, 2015
The popularity of sending "selfies" has even influenced retail sales and women's fashion. In the above video, FT’s Andrea Felsted visits online fashion retailer Asos to see how it is adapting its business model in the era of the selfie. I'm not but, but in my travels I see lots of it. Sorry ladies, sold out.
Fashion 28
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Selling Products Is Good. Selling Projects Can Be Even Better
Harvard Business
OCTOBER 25, 2017
In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers. This profusion of products means that Philips is cash-rich, yet sales have stagnated in the last decade, and concerns about the company have been reflected in its stock price. Sales force.
Productivity 71
71 
Tronc vs. the Right Way for Publishers to Compete in the Digital Age
Harvard Business
JUNE 30, 2016
But it’s really reporting that sets a publication apart, even in seemingly trivial areas like fashion and entertainment. Unfortunately, most publishers rose up in their organizations through ad sales and tend to see their business from a marketer’s perspective. That’s how publishers lost their way.
Journal 93
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The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business
MARCH 12, 2018
” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.
Company 71
71 
When AI Becomes the New Face of Your Brand
Harvard Business
JUNE 27, 2017
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Amazon, for example, recently added a camera to its Alexa/Echo platform so the company can use its AI technology to offer personality-driven fashion advice. Cat Yu for HBR. And then there are ethical challenges.
Ethics 128
128 America's First Marijuana Stores Open in Colorado; Record Opium Crop in Afghanistan; Six Beneficiaries of "War on Drugs"
MishTalk
JANUARY 1, 2014
Colorado ushers in the new year as the first US state to allow retail cannabis sales. Marijuana users celebrated as Colorado became the first US state to allow retail cannabis sales, putting it in the vanguard of efforts across the country to legalize the drug. The market is huge: from $1.4 The market is huge: from $1.4
Retail 77
77 The Best Retailers Combine Bricks and Clicks
Harvard Business
MAY 30, 2016
Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 More than 20 years after the internet was opened to commerce, the Census Bureau tells us that brick and mortar sales accounted for 92.3 percent of retail sales in the first quarter of 2016. Their data show that only 0.8
Retail 70
70 Hilarious Transcripts of Fed Minutes from 2008 Reveal Completely Clueless Fed
MishTalk
FEBRUARY 21, 2014
January 9, 2008 : Telephone Conference Meeting of the Federal Open Market Committee Staff Report : The incoming data on spending and production have, on net, led us to revise up our estimate of real GDP growth in 2007:Q4 by about 1-1/4 percentage points relative to the December Greenbook. We’ve had obviously very low sales for a period.
Construction 77
77 The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business
MAY 3, 2016
According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. They’ve also grown their sales 134 percent while the S&P 500 has grown just 53 percent.
Education 92
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The Forecasting Sweet Spot Between Micro and Macro
Harvard Business
AUGUST 26, 2016
Measuring Marketing Insights. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. But some forecasts focus too much on macro data, like GDP, urbanization, and population growth. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.
Fashion 70
70 How Consumer Brands Can Connect with Customers in a Changing Retail Landscape
Harvard Business
AUGUST 4, 2017
Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Use the right digital channels.
Retail 71
71 
NRF show report: Retail’s future is built on data
1 to 1
JANUARY 17, 2025
When choosing when and where to adopt new technologies, brands should focus on how they can improve the customer journey and meet business goals, said Trang To, vice president of omni at Tapestry, which owns luxury fashion brands including Coach and Kate Spade. In 2025, 37% of U.S.
Data 26
26 Create a Strategy That Anticipates and Learns
Harvard Business
OCTOBER 6, 2014
In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.
Strategy 70
70 
Getting Buyer’s Journey Mapping Back On Track
Prudent Pedal
JANUARY 21, 2020
Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.
B2B 52
52 The Rise of WhatsApp in Brazil Is About More than Just Messaging
Harvard Business
APRIL 15, 2016
So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Direct messaging is the next frontier in digital marketing.
Real Estate 70
70 Can Bitcoin Be Regulated?
Tom Spencer
AUGUST 26, 2017
The volatility in the market was even more obvious this summer with the price of Bitcoin rising more than 50% since the start of August, and hitting an all-time high on August 15th before crashing by more than 13% shortly thereafter. Further, those who govern the market are insiders who know ahead of time when a change will happen.
Banking 60
60 What the Best Transformational Leaders Do
Harvard Business
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.
Methodologies 134
134 
Cracking Pricing Strategy Case Studies
Tom Spencer
OCTOBER 19, 2019
The luxury fashion industry often uses this approach. Here are the typical questions you would ask to figure out value-based price: What segment of the market are we planning to sell the product to (e.g. superior after-sale service, Gucci brand, etc.)? Is it to win market share, increase profitability, etc.?
Case Study 60
60 
Why So Many High-Profile Digital Transformations Fail
Harvard Business
MARCH 9, 2018
GE also went to work on transforming internal processes like sales and supplier relationships. We think there’s something more here than executive over-exuberance or slowing markets. P&G could probably have lost little ground to competitors had it invested in digital in a more targeted fashion.
Company 71
71 5 Practical Ways to Engage a Geographically Distributed Workforce - SPONSOR CONTENT FROM DATASTAX
Harvard Business
JUNE 5, 2018
So for the inside sales teams, we still needed to be distributed, but distributed in a co-located fashion. There’s tremendous benefit in being co-located with others doing the same thing. That meant we had to be clear that for certain roles, working remotely was not an option. That meant creating regional offices.
Talent 101
101 
Digital Reroutes the Auto Purchase Journey and OEM Strategies
BCG
AUGUST 11, 2016
OEMs need to rethink their approach as digital’s expanding influence on the purchase journey transforms the role—and potentially the business model—of the dealer from sales center to on-demand advisor and service provider, both pre- and postsale.
Strategy 40
40 
7 Reasons Salespeople Don’t Close the Deal
Harvard Business
AUGUST 2, 2017
Forty-four percent believed salespeople are only serving their own agenda, while 25% indicated salespeople only care about making the sale. Not surprisingly, IT and accounting have less risk tolerance than marketing; dynamic, creative fields such as fashion and media have more risk tolerance than government or health care.
Study 71
71 What 45 Years of Data Tells Us About Globalization’s Influence on the Shadow Economy
Harvard Business
MAY 8, 2018
The shadow sector, or informal economy, includes everything from illicit sidewalk sales of counterfeit handbags to large corporations that evade taxes and ignore regulations. The shadow and legitimate markets are usually seen as operating in an essentially complementary fashion , with the informal economy expanding alongside the formal.
Data 73
73 7 Ways Microsoft Can Make LinkedIn Worth $26 Billion
Harvard Business
JUNE 13, 2016
Microsoft just bought LinkedIn for $26 billion dollars, or $196 per LinkedIn share, a 50% premium to the Friday market closing price of $131. This has about as much relevance to me as the “Yoga Sling 2 Flip-Flop” — pitched to me on Amazon this morning — does to my fashion portfolio. Create a LinkedInstitute.
Recruitment 70
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