What Luxury Fashion Can Learn from the Wholesale Flower Market
Harvard Business
SEPTEMBER 25, 2024
Retailers can use discounting to generate sales without damaging a brand’s reputation.
Fashion Marketing Sales 
Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
Harvard Business
JULY 6, 2023
This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy. When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering.
Sales 
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Trending Sources
Marketing good.
Seth Godin Blog
OCTOBER 18, 2013
Marketing good is the McMansion that looks good at an open house but isn''t particularly well built or designed for actual living. Marketing good is the catalog of gimcracks and doodads that entices the casual shopper but sells stuff that ends up in a closet. or good good? It''s just junk.
Marketing 53
53 
Improved Marketing Results with Marketing Experts
Business Consulting Agency
NOVEMBER 22, 2024
In todays competitive business landscape, effective marketing is essential for driving growth and connecting with customers. Marketing experts provide the skills and insights necessary to optimize campaigns, improve engagement, and maximize return on investment (ROI). Improved marketing results with marketing experts.
Marketing 52
52 
Influencer Marketing Explained With Examples
Business Consulting Agency
MAY 22, 2024
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerhouse strategy. Influencer marketing leverages the reach and credibility of individuals with substantial social media followings to promote products and services. Learn about the various forms and tactics of influencer marketing.
Examples 52
52 
The Ansoff Matrix
Tom Spencer
OCTOBER 8, 2013
A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?
Productivity 113
113 
Successfully Marketing Products With Professional Help
Business Consulting Agency
NOVEMBER 5, 2022
What comes into fashion or is trending and so on. This is true for traditional and online sales. Looking to improve your sales? Successfully marketing products with professional help can boost sales. Marketing is required to increase sales. Sales activity is necessary as well.
Productivity 52
52 
How Marketing Consulting Services Benefit Small Businesses
Business Consulting Agency
JUNE 5, 2024
Effective marketing is critical to overcoming these challenges, but not every small business has the resources or expertise to develop and execute robust marketing strategies. This is where marketing consulting services come into play. Find out here how marketing consulting services benefit small businesses.
What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Marketing 57
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15 Best Business Podcasts for Independent Consultants
Tsavo Neal
JULY 20, 2017
We discuss what actually works in generating business, from writing books to organizing events to old-fashioned relationship building. Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We publish two episodes per week: a core marketing lesson on Mondays and an expert interview on Thursday.
Consulting 113
113 
Top 10 Consulting Firms In New York
Management Consulted
FEBRUARY 5, 2017
Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). In New York, Bain is located at 1114 Avenue of the Americas on the 43rd Floor.
Consulting 157
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How Retail Brands Can Benefit from Consulting
Business Consulting Agency
MAY 28, 2024
In the highly competitive retail landscape, brands face numerous challenges, from managing inventory and optimizing operations to enhancing customer experience and leveraging digital marketing. They help retail brands develop effective strategies that align with market demands and business goals.
Retail 52
52 
Classic Consulting Quotes
Consultant Ninja
NOVEMBER 4, 2013
Near term, we are likely to see continued contraction in the consulting market. In the face of such conditions we must manage the business and our cost base in a prudent fashion. However, I am confident in our business and the returns these strategic investments will provide.
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Unsold Merchandise Piles Up at Wal-Mart; Cuts in Orders Will Follow
MishTalk
SEPTEMBER 26, 2013
Wal-Mart has said in filings that its “corporate goal” is “growing inventory at or less than the rate of net sales growth.” sales grew at about 2 percent. percent while sales rose 3.8 percent while sales rose 3.8 We have some of it in the back, and some of it has been put out on the floor in a haphazard fashion.”.
Sales 77
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5 Surprising Findings About How People Actually Buy Clothes and Shoes
Harvard Business
JUNE 6, 2018
Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. Data-Driven Marketing. In a store, however, a sales associate tries to guess a shopper’s tastes in real time. Insight Center.
Apparel 57
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Leveling Up: Consulting Skills for an AI-Powered World
Tom Spencer
APRIL 21, 2023
For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.
Consulting 88
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Free Shipping, Lenient Return Policies, Rampant Returns; UPS Expects 15% Jump in Returns; Reflections on Retailer Wages
MishTalk
DECEMBER 22, 2013
From a customer standpoint, what''s not to like about the shop-at-home, no gasoline, no sales tax, low-price-guarantee, and lenient return policy model of online retailers? And as sales (or alleged sales) increase, so do returns. And the tide of goods flowing back to retailers is rising. Shipper United Parcel Service Inc.
Retail 67
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6 Reasons Salespeople Win or Lose a Sale
Harvard Business
JUNE 23, 2017
Why does a salesperson lose a sale? Over 50% of marketing and IT prefer a salesperson who will listen and match a solution to solve their specific needs. The sales department equally preferred having a salesperson listen and solve their needs and being challenged; HR was equally split across all three selling styles.
Sales 31
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"Selfie" Fashion Trends: Cheap Dresses and "Rentabag"; Mish Handbag Tips
MishTalk
JULY 29, 2015
The popularity of sending "selfies" has even influenced retail sales and women's fashion. In the above video, FT’s Andrea Felsted visits online fashion retailer Asos to see how it is adapting its business model in the era of the selfie. I'm not but, but in my travels I see lots of it. Sorry ladies, sold out.
Fashion 28
28 America's First Marijuana Stores Open in Colorado; Record Opium Crop in Afghanistan; Six Beneficiaries of "War on Drugs"
MishTalk
JANUARY 1, 2014
Colorado ushers in the new year as the first US state to allow retail cannabis sales. Marijuana users celebrated as Colorado became the first US state to allow retail cannabis sales, putting it in the vanguard of efforts across the country to legalize the drug. The market is huge: from $1.4 The market is huge: from $1.4
Retail 77
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For Better Retail Promotions, Ask These Questions
Harvard Business
NOVEMBER 16, 2018
Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. When are discounts most likely to stimulate a sufficient sales response? Does the promotion work best in-store or online?
Retail 50
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Get Better Online Store Results With Expert Help
Business Consulting Agency
OCTOBER 9, 2024
Today’s e-commerce landscape is highly competitive, and getting great results means delivering an outstanding customer experience, optimizing marketing, and streamlining operations. Here’s how experts can help maximize your online store’s potential and drive sales. Looking to improve your e-commerce sales results?
Media 52
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Hilarious Transcripts of Fed Minutes from 2008 Reveal Completely Clueless Fed
MishTalk
FEBRUARY 21, 2014
January 9, 2008 : Telephone Conference Meeting of the Federal Open Market Committee Staff Report : The incoming data on spending and production have, on net, led us to revise up our estimate of real GDP growth in 2007:Q4 by about 1-1/4 percentage points relative to the December Greenbook. We’ve had obviously very low sales for a period.
Construction 77
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5 Ways to Help Employees Keep Up with Digital Transformation
Harvard Business
SEPTEMBER 27, 2017
Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.
Media 59
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Understanding Retail Advertising Opportunities
Business Consulting Agency
JULY 25, 2024
It involves promoting products or services to attract and engage customers, ultimately driving sales and revenue. Explore how retail advertising works, the platforms that offer it, the benefits, and how marketing consulting services can enhance these efforts. This engagement can lead to higher brand loyalty and increased sales.
Advertising 52
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How Business Startup Consultants Help Entrepreneurs
Business Consulting Agency
JUNE 3, 2024
They bring a wealth of experience and knowledge in various aspects of business development, including market research, business planning, financial management, marketing strategies, and operational setup. A startup consultant conducted market research, revealing a growing demand for healthy meal options in urban areas.
Consulting 52
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Understanding Retail Paid Advertising
Business Consulting Agency
MAY 15, 2024
In the fast-paced and competitive world of retail, paid advertising has become an essential tool for brands aiming to increase visibility, drive traffic, and boost sales. Marketing consulting services are available to assist. Facts and Statistics Market Growth: Global digital advertising spending is expected to reach $524.17
Advertising 52
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Getting Buyer’s Journey Mapping Back On Track
Prudent Pedal
JANUARY 21, 2020
Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.
B2B 52
52 
Can Bitcoin Be Regulated?
Tom Spencer
AUGUST 26, 2017
The volatility in the market was even more obvious this summer with the price of Bitcoin rising more than 50% since the start of August, and hitting an all-time high on August 15th before crashing by more than 13% shortly thereafter. Further, those who govern the market are insiders who know ahead of time when a change will happen.
Banking 60
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Digital Reroutes the Auto Purchase Journey and OEM Strategies
BCG
AUGUST 11, 2016
OEMs need to rethink their approach as digital’s expanding influence on the purchase journey transforms the role—and potentially the business model—of the dealer from sales center to on-demand advisor and service provider, both pre- and postsale.
Strategy 40
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To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
B2B 48
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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It
Melissa Agnes
JANUARY 18, 2017
One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Typically, each department owns the relationships with one or more of the organization’s stakeholder groups.
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The consulting case study: What you need to know
freshminds
MARCH 5, 2018
Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. Operational Cases: Operations Case, Increasing Sales, Reducing Costs, Improving the Bottom Line, Turnarounds.
Case Studies 53
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How are retailers responding to mobile shopping?
freshminds
SEPTEMBER 22, 2015
Because of this, retailers have to respond accordingly as sales via handheld devices increase. Between 2012 and 2014 sales via smartphones catapulted from 5% to to 34%. The app market is constantly evolving to create easy to use solutions to our every day activities. billion smartphones were sold across the world. Payment Apps.
Retail 40
40 How Customers Perceive a Price Is as Important as the Price Itself
Harvard Business
JANUARY 3, 2017
Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.
Retail 53
53 
Organizational Character and Leadership Development | Consulting.
Consulting and Organizational Management
DECEMBER 16, 2010
For the last 50 years it has not been fashionable to talk about moral development, yet the subject of moral development is all about being a grown up. Marketing and Social Media. We know the list and it keeps getting bigger. Consulting and Organizational Development. Crisis Management. Customer Service. Facilitation. Human Resources.
Development 68
68 
Key Strategies to Differentiate Your Company
LSA Global
MAY 6, 2024
Every major player in the discount chain market can make that claim. For starters, Kmart has tried multiple strategies and brand promises while Walmart has stayed true to always having low prices without special sales or discounts since its inception.
Strategy 36
36 
Options for Post Consulting Careers
CaseInterview.com
OCTOBER 30, 2019
I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Work for one of the major fashion designers in NYC. In charge of global marketing launches for Gillette. . *
Oliver Wyman 40
40 
The DNA of a New Species of Leaders
Rick Conlow
FEBRUARY 15, 2021
” Since Price implemented his plan sales growth and profits doubled. Mr. Demoulas is the beloved CEO of Market Basket, a grocery store chain of 70 locations and 25,000 employees in the NE United States. Leaders like him focus only on bottom-lines, stock markets, or quarterly reports. His antics caused a firestorm.
eBook 52
52 
Most Popular Business Ideas for First-Time Entrepreneurs
Business Consulting Agency
AUGUST 20, 2024
Whether you’re looking for a venture that aligns with your passion or one that has the potential for growth, selecting a business idea that suits your skills and market demand is key. Moreover, e-commerce allows you to tap into a growing market. According to Statista, global e-commerce sales are expected to reach $6.54
Cash Flow 52
52 
The Growing Business of Helping Customers Slow Down
Harvard Business
DECEMBER 7, 2018
In the tourism sector, while embodied and episodic deceleration has long been encouraged as part of luxury hotels’ wellness focus, we are beginning to see the absence of Wi-Fi marketed as an amenity, for example at Villa Stephanie in Baden-Baden , so guests aren’t posting experiences on Instagram but rather focusing on their holiday.
Tourism 52
52 China vs. Japan Debt Capacity; Impact of Debt on Chinese Growth; Chinese Recovery On Paper
MishTalk
JULY 18, 2014
Michael Pettis at China Financial Markets reiterates that view in regards to credit expansion and GDP growth. But independent surveys of businesses across China show that in sector after sector, sales and confidence are still deteriorating. Chinese Recovery On Paper Is China really growing at the reported 7.5%
Banking 70
70 
If Only It Was So Easy
Martinka Consulting
JULY 15, 2017
Business Buy-Sell – my initial disclaimer is it’s rare when there’s a major surprise post-sale. In fact, I’d say there are more good surprises (opportunities, meaning poor processes, unexploited markets, weak sales efforts, etc.) Since we don’t, it comes down to good old fashion research, investigation, and gut feel.
4 Autopsies of Big Change Management Failures
LSA Global
APRIL 18, 2017
Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. The company failed on multiple fronts. Autopsy #2 – Hummer.
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