Remove Fashion Remove Operations Remove Productivity
article thumbnail

5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. Another is the greater product range available online without the need to carry inventory in a prime-location store. Insight Center.

Apparel 131
article thumbnail

5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. Plug-and-play e-commerce technology, search engine optimization, and other distribution solutions are making it ever easier for products to directly reach consumers.

Media 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Brand a Next-Generation Product - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. For the first group, the entire series of printers was branded in a sequential fashion, from 2300W to 2900W.

article thumbnail

Meetings That Work for Both Managers and Makers

Harvard Business

For them, having a meeting at 9 AM and another at 1 PM could destroy the productivity of the entire day. Managers operate at the center of a complex web of customers, external partners, and internal stakeholders. Namely, makers need large blocks of uninterrupted time in order to solve complex problems and imagine new solutions.

Meeting 124
article thumbnail

The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.

article thumbnail

3 Steps To Building A Stand Out Portfolio With Emma Sharley: Podcast #25

Consulting Success

She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines. Emma’s first project as a consultant with her employer entailed launching a new product into market, which she worked on for five months.

Retail 153
article thumbnail

Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers. A focus on products means a focus on selling running shoes. More so than products, the possibilities with projects are endless.