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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. In a store, however, a sales associate tries to guess a shopper’s tastes in real time. Myth: The sales channel doesn’t matter.

Apparel 132
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales. Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital.

Media 136
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. The results?

Marketing 134
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. company, which operates hundreds of retail stores across the country. ” Online retail, on the other hand, is thriving.

Retail 134
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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

But if you want to thrive in the post-COVID world, you’ve got to start working on operational improvements now. Selling and merchandising Value stream mapping revealed an additional drag on the company: the sales process. As with most companies, the sales team would take dress samples on the road to visit accounts.

Sales 113
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The Ansoff Matrix

Tom Spencer

For example, one of Apple’s product missions might be to provide consumers with easy-to-use digital technology, and another mission might be to provide fashion accessories for Yuppies and young people. This involves increasing sales to existing customers and finding new customers for existing products. The Four Growth Alternatives.

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

We discuss what actually works in generating business, from writing books to organizing events to old-fashioned relationship building. We discuss concepts to help listeners advance their strategy, operations and implementation skills, enhance their critical thinking ability and build their executive presence. 7 days a week.