Remove Fashion Remove Sales Remove Strategy
article thumbnail

Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy

Harvard Business

This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy. When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering.

Sales 187
article thumbnail

What Luxury Fashion Can Learn from the Wholesale Flower Market

Harvard Business

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Fashion 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so. In a store, however, a sales associate tries to guess a shopper’s tastes in real time. Myth: The sales channel doesn’t matter.

Apparel 136
article thumbnail

For Better Retail Promotions, Ask These Questions

Harvard Business

Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits. When are discounts most likely to stimulate a sufficient sales response? Does the promotion work best in-store or online?

Retail 130
article thumbnail

A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. Omnichannel strategy is a panacea for a difficult environment. ” Online retail, on the other hand, is thriving. Just ask Alexa.

Retail 135
article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.

B2B 127
article thumbnail

5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company,” Rochet says. “Personal experience makes me a more effective marketer.”

Media 138