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How to Prepare for a Crisis You Couldn’t Possibly Predict

Harvard Business

Most of us don’t oversee huge IPOs, but sooner or later, every team faces an unexpected crisis: technology breaks, a competitor makes a disruptive move, a promising project fails, a key employee quits, consumers have a negative reaction to a new product—the list goes on. SWAT teams achieve something similar through cross-training.

Film 131
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7 Ways Your Website Can Transform Your Life

Consulting Matters

When you start to list your products and services against your value proposition, you will be forced to decide which business you will be in and which you will not be in. It is hard to film videos if you have never done so before, or to ask for testimonials. Clarity: Good strategy is nothing but tough decisions and tradeoffs.

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Set the Conditions for Anyone on Your Team to Be Creative

Harvard Business

That goes far beyond the intermittent training that most organizations do. Employees need to constantly write six-page memos, even for introducing small product features throughout their careers at the company. One of the most overlooked aspects of innovation is how much technology can enhance productivity.

Film 132
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How to Trust Your Gut and Find Your Path to Success with Kelly Collins-Lintz

Consulting Matters

Kelly Collins-Lintz – actress of both film and movies, blogger, writer, momager (her kids are also in the acting biz on shows like Bosch, the Walking Dead, and Under the Dome) says “listening to your gut is the best way to create your own path to success,” and this woman knows what she is talking about! Betsy: Wow.

How To 296
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AI’s Next Great Challenge: Understanding the Nuances of Language

Harvard Business

With sentiment analysis, we can use AI to understand certain things about a given statement, such as whether a brand mention or film review is positive, negative, or neutral. It requires both labeled data to improve model training and new models that can learn context and share knowledge across many different kinds of tasks simultaneously.

Analysis 128
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How to Clarify Your Ideal Consulting Client

Consulting Matters

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. Yet, it tried to sell its digital cameras using the same business model as its film-based cameras – by aiming to make high margins on instant film sales.

Strategy 104