How Customers Come to Think of a Product as an Extension of Themselves
Harvard Business
SEPTEMBER 17, 2018
But if businesses disrespect this feeling, sales can suffer. Sales turned around, rising 2.5 REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Enhancing customer control.
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