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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

But if businesses disrespect this feeling, sales can suffer. Sales turned around, rising 2.5 REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Enhancing customer control.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Ensure you're booked solid with clients you love.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

customers in order to boost sales. Yet, it tried to sell its digital cameras using the same business model as its film-based cameras – by aiming to make high margins on instant film sales. A little later, the U.S. marketing team offered the same promotion to U.S. As we now know, the company lost to rivals.

Strategy 100
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

In a report this week, the Superior Audiovisual Council (CSA) says that video-sharing websites should be subject to a tax that helps finance the production of French films and TV shows. Subsidies For Films No One Watches Forbes has some interesting comments as well. France’s audiovisual regulator thinks so. billion ($1.8

Finance 78
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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. Effective Jan. million ($1.85

Film 62
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The Problem with Saying “My Door Is Always Open”

Harvard Business

Sam Goldwyn, the legendary American film producer, referred to this when he famously said: “I don’t want any yes-men around me. Perhaps the most obvious, one that breeds considerable cynicism, is when a powerful person tells people to challenge him…and then punishes those who do.

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One Cow Describes Eight Business Models

Tom Spencer

Let’s take a look at eight of today’s most common business models: Direct Sales Model. If you have one cow and you sell the milk it produces directly from door to door, then congratulations – you have a direct sales model. Think Origami Owl , Mary Kay etc. The Freemium Model. The Ziferblat Model. People don’t pay for your milk.

Sales 60