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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 185
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Believe the hype that AI can potentially boost your top and bottom line.

Survey 134
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A Survey of How 1,000 CEOs Spend Their Day Reveals What Makes Leaders Successful

Harvard Business

In new research , we use survey data from over 1,000 CEOs across six countries and the financial performance of their companies to explore these questions. The most common departments for CEOs to meet with are production (35% of time spent with others), marketing (22%), and finance (17%).

Survey 134
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How Companies Are Already Using AI

Harvard Business

My own firm released a survey recently of 835 large companies (with an average revenue of $20 billion) that predicts a net job loss of between 4% and 7% in key business functions by the year 2020 due to AI. In stark contrast, very few of the companies we surveyed were using AI to eliminate jobs altogether. bribes and kickbacks).

Company 154
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Survey Data Shows That Many Companies Are Still Not Truly Agile - SPONSOR CONTENT FROM CA TECHNOLOGIES

Harvard Business

A recent global survey of almost 1,300 IT and business leaders found companies are keenly aware of the importance of agile. However, the report found one group, the Agility Masters, who have been able to leverage agile throughout their company, reporting 60 percent higher revenue and profit growth than the rest of the organizations surveyed.

Agile 86
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Marketing Analytics Can Improve the Customer Experience - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketing Takes the Lead.

Marketing 109
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What Does an Aspiring Founder Need to Know?

Harvard Business

The survey results show that no single management skill stands out above the rest. For eight out of 10 skill areas that we listed, at least 65% of respondents said that an aspiring founder should give high or very high priority to acquiring skills in that domain. ” Could these findings be skewed by the fact that we surveyed MBA alumni?