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Making Your Products Accessible to Underserved Markets

Harvard Business

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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This Marketing “Hack” Will Power Your Consulting Firm’s Growth

David A Fields

Imagine if there were a simple trick you could apply to all of your consulting firm’s marketing efforts to make them far more productive. Such a marketing enhancement does exist. Fields Consulting Group. Implementing this tweak will lead to more inquiries from prospective clients.

Marketing 221
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The Map of Life: How to tell your product story

Tom Spencer

One of the hardest challenges I have faced is communicating a product vision to others. The Design Council’s re-imagined double diamond framework provides a holistic view of project design while preserving the fine details needed to differentiate your product. Without a common vision, you can never truly lead a team.

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. As self-employed professionals, our time is especially valuable.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized. Instead of asking “do you like this logo?”

Marketing 166