Harvard Business

DECEMBER 13, 2017

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. “What we’ve got is a mess.”

Hotels 71

Hotels Case Studies Case Study Study 71

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Tom Spencer

JULY 14, 2023

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

Productivity 78

Productivity Marketing Airlines Hotels 78

MishTalk

SEPTEMBER 25, 2014

Sanction Madness Escalates: Italy Seizes Hotel of Putin Ally Two days ago sanction madness hit a new extreme: Italy seizes Putin ally Arkady Rotenberg’s property assets. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Hotels 64

Hotels Real Estate Report Management 64

Seth Godin Blog

NOVEMBER 12, 2024

When you planned a lazy and boring menu for the group meeting at your hotel, you chose to send a message of carelessness. It can amplify or undermine the marketing investments that you say are important–and yet, management often fails to see the systems they are building and maintaining.

Hotels 40

Hotels System Training Training 40

Consulting Success

MAY 15, 2017

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. BBBK provides services to its clients that include restaurants, high-end hotels, and other businesses.

Consulting 206

Consulting B2B Hotels Examples 206

Consulting Matters

JANUARY 27, 2020

For example, when you go to a hotel, you often get a brochure (either physical or virtual) that paints a picture of that property and its amenities. The problem however, is that many times when you get to the hotel, the picture doesn’t match the brochure. as little as 90 days.

Hotels 207

Hotels Training Training Video 207

Harvard Business

MARCH 14, 2017

In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections. But the number of airline seats and hotel rooms available for redemption in recent years has been limited by near-record occupancy and load factors.

Travel 133

Travel Balance Sheet Hotels Airlines 133

IMC USA

JULY 27, 2012

Click here to watch a video of the hotel.) As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend. As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend.

Hotels 100

Hotels Conference Ethics McKinsey 100

Harvard Business

AUGUST 7, 2018

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 109

Travel Industry Hotels Airlines 109

Harvard Business

DECEMBER 19, 2018

21c Museum Hotels. Some recent picks: Bloomberg article (“ Wall Street Rule for the #MeToo Era: Avoid Women At All Cost “) and Response from Jefferies CEO Richard Handler. The Truth As Told By Mason Buttle (by Leslie Connor). TikTok (phone app). Robert Stavins (follow on Twitter). FRED (Federal Reserve Economic Data).

Advertising 129

Advertising Hotels Video Data 129

Management Consulted

JANUARY 22, 2015

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. As we were talking, we started thinking that we could really improve the hotel experience, That sort of hit us on the head and we just couldn’t stop thinking about it.

Hotels 100

Hotels Oliver Wyman Travel Recruitment 100

Women in Consulting

FEBRUARY 27, 2014

By: Pello Walker Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success. This example illustrates the risks in not properly acculturating your marketing collateral and in not doing language localization correctly.

Marketing 78

Marketing Advertising Software Hotels 78

Harvard Business

MAY 20, 2016

Before I became general manager of The Beverly Hills Hotel, I held the same position at another luxury hotel up the coast. The sales and marketing director said he was receiving complaints about sloppy service. Later, he privately told me he was thinking of leaving the hotel. And something was wrong.

Operations 99

Operations Hotels Case Interview Finance 99

Consulting Matters

FEBRUARY 26, 2020

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. How do you feel if your client gives you a free overnight to stay at one of their hotels to get a flavor of their customer service experience?

Consulting 177

Consulting How To Marketing Hotels 177

The Crazy Lives of Consultants

MAY 30, 2014

We’ve already established that airlines, hotels and the like really want people like me to expense our way through their wares. Most hotels offer status-based floors and lounges , but they rarely keep the riffraff out in practice. Here are some ideas: Hotels should offer programs to “walk” elite guests to nicer properties.

Travel 71

Travel Hotels Airlines Enterprise 71

Jerry Fletcher

MARCH 13, 2021

In it he describes how he conducted interviews with the staff at 76 different locations of a hotel chain. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Tony had the staff rate managers on six different trust factors. The oxytocin kicker.

Marketing 59

Marketing Consulting Hotels Productivity 59

Harvard Business

DECEMBER 7, 2018

In the tourism sector, while embodied and episodic deceleration has long been encouraged as part of luxury hotels’ wellness focus, we are beginning to see the absence of Wi-Fi marketed as an amenity, for example at Villa Stephanie in Baden-Baden , so guests aren’t posting experiences on Instagram but rather focusing on their holiday.

Tourism 132

Tourism Fashion Hotels Transportation 132

IMC USA

MAY 22, 2012

Innovative Marketing Mastery for Consultants — Ford Saeks. Where : Orlando, FL at the beautiful Buena Vista Palace Hotel and Spa. . · Accelerate Your Established Consulting Practice: Tools, Techniques and Tips — Andy Birol. · The Wisdom of Wizards — Dick Metzler. Ethics, Risk and Compliance — Juan Pujol and Paul Martino. Take a look!

Conference 100

Conference Hotels Ethics McKinsey 100

MishTalk

DECEMBER 27, 2013

Rental licenses will be only given to properties for primary uses (hotels, offices, etc.), Clearly, the proposal seeks to eliminate competition to the unfair advantage of hotels. If hotels cannot compete against homeowners, they are charging too much for what they offer. Via Mish-modified translation from El Economista.

Hotels 69

Hotels Sales Management Strategy 69

Chad Barr

SEPTEMBER 16, 2015

This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. This week’s tip: Ready to go beyond content marketing?

Marketing 52

Marketing Hotels Transportation Productivity 52

Harvard Business

NOVEMBER 10, 2016

It turns out we have a pretty good sense of what’s to come because we know what AirBnB has done to hotels (and homes), Waze to GPS systems and fold-up maps, and Uber to taxis. AirBnB, now used by 50,000 renters each night, is considered to be directly responsible for an estimated $450 million of lost hotel revenue each year.

Healthcare 109

Healthcare Hotels Transportation System 109

Successful Independent Consulting

APRIL 27, 2022

If you were a hotel chain, would you be a Motel 6, Courtyard by Marriott, or a Ritz-Carlton? Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. Friends don’t let friends W-2!

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Harvard Business

MARCH 23, 2017

Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. If you were entering the bottled water market alongside of Evian, following marketing principles might lead you to differentiate your brand on a dimension other than purity. Consider bottled water.

Case Interview 106

Case Interview Marketing Bain Hotels 106

MishTalk

JULY 9, 2015

Between June 28 and July 4 at a Hilton hotel in Athens, transactions on a Bloomberg reporter's Visa credit card issued by Citigroup Inc. spokeswoman said that the Athens hotel had billed the customer in euros, not drachmas. were posted as being carried out in "Drachma EQ." Citigroup and Visa Inc. declined to comment.

Hotels 28

Hotels Banking Report Management 28

IMC USA

APRIL 10, 2019

Fort Lauderdale, Florida — April 10, 2019 — The Institute of Management Consultants USA (IMC USA, www.imcusa.org ) announces that its 2019 annual Consult-Con international consultants conference takes place October 4-6, 2019, at the Dallas/Addison Marriott Quorum hotel, a short drive from Love Field (DAL) and DFW Airport.

Conference 100

Conference Hotels Methodologies Healthcare 100

Harvard Business

NOVEMBER 12, 2018

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO.

How To 128

How To Sales Marketing Productivity 128

Jerry Fletcher

DECEMBER 11, 2021

It is great to know you’re scheduled to speak somewhere and all the details have been taken care of, the flight, transfers, hotels. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Long term scheduling is a delight and a devilment. All that stuff.

Marketing 52

Marketing Consulting Hotels Insurance 52

MishTalk

JUNE 27, 2014

China’s project to build a replica Manhattan is taking shape against a backdrop of vacant office towers and unfinished hotels, underscoring the risks to a slowing economy from the nation’s unprecedented investment boom. Bloomberg reports China Builds Its Own Manhattan -- Except It''s a Ghost Town.

Hotels 77

Hotels Banking Government Construction 77

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

IMC USA

MARCH 15, 2017

The conference dates are October 20-22 in Atlanta, Georgia, at the JW Marriott Atlanta Buckhead Hotel. I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue.

Conference 100

Conference Methodologies Hotels Travel 100

Harvard Business

APRIL 11, 2018

Today, Hyatt Place’s signature scent can be found in almost 300 hotels across the U.S. As in audio branding, where a marketer should avoid going directly to a musician but rather work with a strategic agency that understands the use of sound as a branding avenue, marketers should rarely go directly to a perfumer.

Hotels 71

Hotels Real Estate Retail Productivity 71

Harvard Business

APRIL 4, 2016

So far, the theory behind this laissez-fair regulatory approach — which many in Silicon Valley are happy to endorse — is that platform companies define new markets for which regulators were not prepared, and as such can’t be regulated in the same way as legacy companies. In contrast, in the U.S., In contrast, in the U.S.,

Hotels 70

Hotels Real Estate Accenture Industry 70

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. We’ve entered a new era, one where consumers understand market-based prices. So what should Hamilton have done? I doubt it.

Airlines 114

Airlines Hotels Sports Advertising 114

Jerry Fletcher

SEPTEMBER 11, 2021

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. What about business development value?

Marketing 52

Marketing Consulting Software ROI 52

CaseInterview.com

APRIL 1, 2020

Now, let me elaborate on why, despite coronavirus, a drastic drop in many consumer sectors, and stock market values plummeting, I don’t think we will have another Great Depression. In the case of the Great Depression, Black Monday 1987, and the Great Recession of 2008, the assets in question were stock market prices.

Banking 119

Banking Insurance Insurance System 119