Harvard Business

MAY 18, 2018

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels. According to Metis’ analysis, guests view Paris’s 5-star hotels as interchangeable.

Hotels 28

Hotels Data Fashion Media 28

MishTalk

JULY 9, 2015

Between June 28 and July 4 at a Hilton hotel in Athens, transactions on a Bloomberg reporter's Visa credit card issued by Citigroup Inc. spokeswoman said that the Athens hotel had billed the customer in euros, not drachmas. were posted as being carried out in "Drachma EQ." Citigroup and Visa Inc. declined to comment.

Hotels 28

Hotels Banking Report Management 28

Jerry Fletcher

SEPTEMBER 11, 2021

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. What about business development value?

Marketing 52

Marketing Consulting Software ROI 52

Harvard Business

AUGUST 2, 2016

Booking a hotel for business travel poses a quandary for many of us. The key is to remember that hotels – as well as most companies – offer what I call “backdoor” discounts. .” In the hotel industry, two popular hurdles are selling packages and employing uncertainty. Package pricing.

Hotels 28

Hotels Travel How To Airlines 28

Seth Godin Blog

NOVEMBER 12, 2024

When you planned a lazy and boring menu for the group meeting at your hotel, you chose to send a message of carelessness. It can amplify or undermine the marketing investments that you say are important–and yet, management often fails to see the systems they are building and maintaining.

Hotels 36

Hotels System Training Training 36

Harvard Business

MARCH 1, 2017

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes. One hotel had to replace a fabulously expensive Givenchy evening gown.

Hotels 28

Hotels Data Fashion Retail 28

Harvard Business

DECEMBER 13, 2017

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. “What we’ve got is a mess.”

Hotels 28

Hotels Case Studies Case Study Study 28

MishTalk

SEPTEMBER 25, 2014

Sanction Madness Escalates: Italy Seizes Hotel of Putin Ally Two days ago sanction madness hit a new extreme: Italy seizes Putin ally Arkady Rotenberg’s property assets. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Hotels 65

Hotels Real Estate Report Management 65

Harvard Business

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 45

Marketing Advertising Data Hotels 45

Chad Barr

SEPTEMBER 16, 2015

This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. This week’s tip: Ready to go beyond content marketing?

Marketing 52

Marketing Hotels Transportation Productivity 52

Seth Godin Blog

AUGUST 24, 2024

Let the market work it out–the dollars become a self-fueling sort of search algorithm. Now, though, hotel listings don’t even bother to pretend they’re sorted in any order but “what makes us the most money.”

Advertising 42

Advertising Hotels Media Course 42

Tom Spencer

MAY 31, 2024

Whether it’s financial services, healthcare, marketing, digital transformation, or sustainability, these firms bring a level of understanding and knowledge that can only be achieved through focused practice. As a result, these firms can quickly adapt to changes in the market and client needs.

Agile 88

Agile Advertising Travel Consulting 88

Management Consulted

JANUARY 22, 2015

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. As we were talking, we started thinking that we could really improve the hotel experience, That sort of hit us on the head and we just couldn’t stop thinking about it.

Hotels 100

Hotels Oliver Wyman Travel Recruiting 100

Consulting Matters

JANUARY 27, 2020

For example, when you go to a hotel, you often get a brochure (either physical or virtual) that paints a picture of that property and its amenities. The problem however, is that many times when you get to the hotel, the picture doesn’t match the brochure. as little as 90 days.

Hotels 207

Hotels Training Training Video 207

CaseInterview.com

JUNE 1, 2020

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. economic history. This is playing “defense.”.

Case Interview 69

Case Interview Hotels Interviews Marketing 69

Business Consulting Agency

MAY 27, 2024

A business consultant facilitated strategic planning sessions and helped realign the company’s goals with market opportunities. The new strategy led to a 30% increase in market share over two years. Marketing Challenges Problem : Ineffective marketing strategies can result in low brand awareness and poor customer acquisition.

Cash Flow 52

Cash Flow Recruiting Financial Recruitment 52

Tom Spencer

APRIL 4, 2021

While most consultancies are establishing programs to reduce work hours and improve work-life balance, my personal experience revealed that this is little more than a marketing effort. Sure, you may be flying business class and staying at some of the finest hotels. It is no secret that work hours are tough, at least in many countries.

Advertising 88

Advertising Consulting Hotels Travel 88

Women in Consulting

FEBRUARY 27, 2014

By: Pello Walker Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success. This example illustrates the risks in not properly acculturating your marketing collateral and in not doing language localization correctly.

Marketing 78

Marketing Advertising Software Hotels 78

IMC USA

APRIL 10, 2019

Fort Lauderdale, Florida — April 10, 2019 — The Institute of Management Consultants USA (IMC USA, www.imcusa.org ) announces that its 2019 annual Consult-Con international consultants conference takes place October 4-6, 2019, at the Dallas/Addison Marriott Quorum hotel, a short drive from Love Field (DAL) and DFW Airport.

Conference 100

Conference Hotels Methodologies Healthcare 100

Alan Weiss

OCTOBER 5, 2020

I’ve found that corporate clients find it far easier to meet virtually than haul themselves through airports, suffer the bad food and distractions of hotels and conference centers, and endure all the wasted time. Stop lowering your fees and start raising your marketing efforts.

Hotels 52

Hotels Conference Finance Media 52

Consulting Success

JUNE 26, 2017

After checking into my hotel in the city center, I took the elevator down 13 floors to the street. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. The island he lives on is famous for oranges, a fact I knew about as I had visited this island three times before.

Retail 268

Retail ROI Hotels Productivity 268

Consulting Matters

FEBRUARY 26, 2020

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. How do you feel if your client gives you a free overnight to stay at one of their hotels to get a flavor of their customer service experience?

Consulting 177

Consulting How To Marketing Hotels 177

The Crazy Lives of Consultants

MAY 30, 2014

We’ve already established that airlines, hotels and the like really want people like me to expense our way through their wares. Most hotels offer status-based floors and lounges , but they rarely keep the riffraff out in practice. Here are some ideas: Hotels should offer programs to “walk” elite guests to nicer properties.

Travel 71

Travel Hotels Airlines Enterprise 71

Seth Godin Blog

MAY 19, 2016

Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if 'heard of' refers to the fact that they've run ads? Over time, we've been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.

Marketing 29

Marketing Hotels Culture Company 29

Johanna Rothman

JANUARY 1, 2019

They paid coach airfare and my hotel room for the entire conference because it was a track talk. No hotel reimbursement before or after the two days of the conference. Because they didn't reimburse business airfare and more hotel nights, I couldn't afford the hit to my business. I do see my speaking as marketing.

Conference 69

Conference Hotels Travel Consulting 69

IMC USA

JULY 27, 2012

Click here to watch a video of the hotel.) As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend. As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend.

Hotels 100

Hotels Conference Ethics McKinsey 100

Alan Weiss

MARCH 26, 2020

All of us here at The Crowne Plaza Greenbelt are very grateful to everyone that has stayed in our hotel, dined in our restaurant, or had a drink in our bar. Jim Day, Director of Sales and Marketing. The hospitality industry is not just a career but it’s our passion and lifestyle. Stay safe, stay healthy, and stay strong!

Hotels 52

Hotels Sales Industry Marketing 52

Successful Independent Consulting

APRIL 27, 2022

If you were a hotel chain, would you be a Motel 6, Courtyard by Marriott, or a Ritz-Carlton? Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. Friends don’t let friends W-2!

Consulting 195

Consulting Accenture Hotels Nonprofit 195

IMC USA

MARCH 15, 2017

The conference dates are October 20-22 in Atlanta, Georgia, at the JW Marriott Atlanta Buckhead Hotel. I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue.

Conference 100

Conference Methodologies Hotels Travel 100

Harmonious Workplaces

OCTOBER 24, 2023

In 2001, Michael hired a no-name like me after an informational interview to become the Associate Marketing Director for GIA Publications. He entrusted me to craft my own job, manage my own way of doing things, and develop and refine systems for various marketing jobs, from trade show exhibits to catalog publishing.

Hotels 52

Hotels Training Training Exercises 52

Consulting Success

MAY 15, 2017

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. BBBK provides services to its clients that include restaurants, high-end hotels, and other businesses.

Consulting 206

Consulting B2B Hotels Examples 206

Tom Spencer

AUGUST 4, 2023

AI algorithms like natural language processing offer the ability to automatically analyze customer reviews, social media posts, news reports, market sentiment, and other trends to predict emerging risks and opportunities.

Government 78

Government Efficiency Tools Meeting 78

MishTalk

DECEMBER 27, 2013

Rental licenses will be only given to properties for primary uses (hotels, offices, etc.), Clearly, the proposal seeks to eliminate competition to the unfair advantage of hotels. If hotels cannot compete against homeowners, they are charging too much for what they offer. Via Mish-modified translation from El Economista.

Hotels 69

Hotels Sales Management Strategy 69

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. One big failure I see in branding and marketing is too much change. Understand what the market really thinks of you. Spoiler: all markets are competitive now.

Sports 59

Sports Marketing Research Strategy 59

Rick Conlow

MARCH 22, 2023

When I got to my hotel, the clerk seemed annoyed with me. Websites that are unresponsive or marketed products that are unavailable. As a result, I live the best and worst customer experience’s companies have to offer. The poor examples outnumber the good. For example, recently I was going from Minneapolis to NYC.

Survey 98

Survey Training Training Bain 98

CaseInterview.com

APRIL 1, 2020

Now, let me elaborate on why, despite coronavirus, a drastic drop in many consumer sectors, and stock market values plummeting, I don’t think we will have another Great Depression. In the case of the Great Depression, Black Monday 1987, and the Great Recession of 2008, the assets in question were stock market prices.

Banking 119

Banking Insurance Insurance System 119

Seth Godin Blog

JUNE 27, 2014

They run bus ads and reach out to hotel concierge staff. After all, there are a lot more of them than there are the diehard fans who see three or four of nine shows a year.    And so the producers focus on celebrities and popular topics. Makes sense. Until you do the math.

Marketing 51

Marketing Hotels Advertising Groups 51