Consulting Matters

FEBRUARY 26, 2020

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. Do you see yourself enjoying walking the floor of a manufacturing plant, chatting with the production staff and engineers? What am I doing wrong?".

Consulting 177

Consulting How To Marketing Hotels 177

Management Consulted

JANUARY 22, 2015

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. As we were talking, we started thinking that we could really improve the hotel experience, That sort of hit us on the head and we just couldn’t stop thinking about it.

Hotels 100

Hotels Oliver Wyman Travel Recruitment 100

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. All too often they don’t. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

NOVEMBER 12, 2018

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO.

How To 128

How To Sales Marketing Productivity 128

Women in Consulting

FEBRUARY 27, 2014

By: Pello Walker Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success. As easy as it might seem, however, translating and producing a product brochure into a foreign language can be tricky business. For example, 8.5

Marketing 78

Marketing Advertising Software Hotels 78

Successful Independent Consulting

APRIL 27, 2022

If you were a hotel chain, would you be a Motel 6, Courtyard by Marriott, or a Ritz-Carlton? Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. Friends don’t let friends W-2!

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Jerry Fletcher

MARCH 13, 2021

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two. Your Company. Trust is essential. Just a hired hand?

Marketing 59

Marketing Consulting Hotels Productivity 59

Harvard Business

MARCH 23, 2017

Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? Not according to Nestle, arguably one of the world’s most successful marketers of consumer package goods.

Case Interview 109

Case Interview Marketing Bain Hotels 109

Harvard Business

JUNE 28, 2016

A second set of entrepreneurs focus on information goods and think of IT as the product. But today there is a third approach, one that will become the dominant path for most entrepreneurs, especially those building information products. It has several key benefits: Speeds time-to-market. Take a company like Airbnb.

Construction 119

Construction Airlines Data Travel 119

Harvard Business

SEPTEMBER 28, 2017

On websites like Yelp, TripAdvisor, and Amazon, we can sift through hundreds of reviews of a single restaurant, hotel, or item for sale; and organizations and individuals now take it upon themselves to provide a bevy of data about their services and products online. We suspected that consumers would be deaf to marketers’ silence.

Research 73

Research Productivity Policies Marketing 73

Chad Barr

SEPTEMBER 16, 2015

This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. If you offer a product, enable customers to experience how your product can create success.

Marketing 52

Marketing Hotels Transportation Productivity 52

Harvard Business

APRIL 11, 2018

Scented environments have been shown to reduce typos made by office workers ; improve the perception of product quality ; increase purchase intent , average unit sales , and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. Ad agency J.

Hotels 71

Hotels Real Estate Retail Productivity 71

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. We’ve entered a new era, one where consumers understand market-based prices. So what should Hamilton have done? I doubt it.

Airlines 115

Airlines Hotels Sports Advertising 115

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

APRIL 4, 2016

So far, the theory behind this laissez-fair regulatory approach — which many in Silicon Valley are happy to endorse — is that platform companies define new markets for which regulators were not prepared, and as such can’t be regulated in the same way as legacy companies. In contrast, in the U.S., In contrast, in the U.S.,

Hotels 70

Hotels Real Estate Accenture Industry 70

Harvard Business

MAY 29, 2017

It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. The housing bubble started to burst. Apple released the first iPhone. So much has changed since then.

Survey 133

Survey Hotels Company Enterprise 133

Harvard Business

AUGUST 18, 2016

On a recent business trip to London, I surprised the conference organizers by turning down the opportunity to stay at the posh hotel hosting the conference in favor of a rather modest Airbnb flat. The hotel was clearly much more luxurious. That makes Airbnb more valuable than most of the leading hotel chains in the world.

Hotels 70

Hotels Conference Transportation Productivity 70

CaseInterview.com

JUNE 1, 2020

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. economic history. This is playing “defense.”.

Case Interview 69

Case Interview Hotels Interviews Marketing 69

Jerry Fletcher

SEPTEMBER 11, 2021

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. In part it was because he never stopped tinkering with the product going through at least 5 programmers I was aware of. What about business development value?

Marketing 52

Marketing Consulting Software ROI 52

Jerry Fletcher

DECEMBER 11, 2021

It is great to know you’re scheduled to speak somewhere and all the details have been taken care of, the flight, transfers, hotels. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Long term scheduling is a delight and a devilment. All that stuff. And so it goes.

Marketing 52

Marketing Consulting Hotels Insurance 52

Harvard Business

MARCH 13, 2018

companies $450 billion to $550 billion per year in lost productivity. It wanted to be known for entertainment venues and hotels that were not gaming-centric — such as the Bellagio and MGM Grand in Las Vegas. Organizations spend over $100 billion annually to improve employee engagement.

Company 146

Company Training Training Culture 146

Harvard Business

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. How successful has the company been at creating new products, services, and business models?

Methodologies 134

Methodologies Culture Company Metrics 134

Harvard Business

SEPTEMBER 11, 2018

One sales and marketing executive I know told me how he was flown to London with 20 of his colleagues, put up in a pricey hotel, and then trained to do the haka, a traditional war dance, by a group of Maori tribe members from New Zealand. Sometimes these events get really elaborate.

Survey 133

Survey Hotels Interviews Research 133

Tom Spencer

APRIL 4, 2021

While most consultancies are establishing programs to reduce work hours and improve work-life balance, my personal experience revealed that this is little more than a marketing effort. Sure, you may be flying business class and staying at some of the finest hotels. It is no secret that work hours are tough, at least in many countries.

Advertising 88

Advertising Consulting Hotels Travel 88

Seth Godin Blog

JUNE 27, 2014

They run bus ads and reach out to hotel concierge staff. It turns out that activating people who already like you is far more productive and profitable than it is to spend time and money yelling at people who are ignoring you. Makes sense. Until you do the math.

Marketing 52

Marketing Hotels Advertising Groups 52

Johanna Rothman

JANUARY 1, 2019

The decisions I make are about my product development and my Costs of Delay. They paid coach airfare and my hotel room for the entire conference because it was a track talk. No hotel reimbursement before or after the two days of the conference. I do see my speaking as marketing. Sometimes, I'm not available.

Conference 69

Conference Hotels Travel Consulting 69

Consulting Success

FEBRUARY 26, 2018

On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 100

Retail Fashion Consulting Hotels 100

Harvard Business

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 70

Tourism Banking Hotels Financial 70

Harvard Business

JUNE 6, 2018

Judson Manor is a gracious former 1920s luxury hotel near The Cleveland Clinic, Case Western University, and many of the museums and arts institutions in Cleveland, Ohio. In an HBR article , two management school professors found that an age-integrated assembly line resulted in improved productivity, reduced absenteeism, and fewer defects.

Education 137

Education Efficiency Study Hotels 137

Tsavo Neal

MARCH 30, 2017

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.

Consulting 120

Consulting Journal Marketing Resources 120

Harvard Business

FEBRUARY 1, 2017

Here are three things that Western investors should want from African entrepreneurs: a focus on the top of the pyramid, control over factors of production, and innovation in distribution rather than in products. Factors of Production. Today his Nice Rice Mill processes 70% of the region’s rice production.

Cash Flow 70

Cash Flow Hotels Case Interview Productivity 70

MishTalk

JUNE 6, 2014

After close to 30 years of doing this job I am realizing that energy is everything in explaining growth, investment, sentiment and market returns. Understand energy and its marginal price of production and its delivery and you have the keys to predicting the world. A French reporter was wounded recently near Slaviasnk. It''s pathetic."

Energy 72

Energy Hotels Report Policies 72

Harvard Business

AUGUST 8, 2017

Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. Here are some of the areas I see as most ripe for change: Market share is one of the most widely used, and wildly misused, business metrics.

Metrics 71

Metrics Sports Data Marketing 71

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. The whole focus is getting you to buy the product with samples and professional makeovers. Vail Resorts remade their entire marketing strategy with a program called EpicMix.

Advertising 71

Advertising B2B Survey B2C 71

Tom Spencer

APRIL 1, 2022

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88

Trends Engineering Travel Airlines 88

Rick Conlow

MARCH 22, 2023

When I got to my hotel, the clerk seemed annoyed with me. Websites that are unresponsive or marketed products that are unavailable. As a result, I live the best and worst customer experience’s companies have to offer. The poor examples outnumber the good. For example, recently I was going from Minneapolis to NYC.

Survey 98

Survey Training Training Bain 98

Harvard Business

FEBRUARY 16, 2018

While India remains a formidably challenging market, there are at least three reasons why global firms cannot overlook India without consequences. India has been increasing its spending on infrastructure such as airports, new cities, hotels, ports, roads, bridges, hospitals, and power plants. The country is in a tech startup boom.

Engineering 71

Engineering Wireless Education Marketing 71