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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. BBBK provides services to its clients that include restaurants, high-end hotels, and other businesses. Like a consultant, they are serving the B2B market. Johnson and Son.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

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The New Pressures Facing CMOs and How to Overcome Them

Harvard Business

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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To Grow or Not. The choice is yours!

IMC USA

Click here to watch a video of the hotel.) As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend. As I write this, our block of discounted hotel rooms is filling up rapidly so you should register now if you are going to attend.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

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