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How Marketing Consulting Services Benefit Small Businesses

Business Consulting Agency

Effective marketing is critical to overcoming these challenges, but not every small business has the resources or expertise to develop and execute robust marketing strategies. This is where marketing consulting services come into play. Find out here how marketing consulting services benefit small businesses.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Thus, I welcome the Wall Street Journal report Google Checks In to the Hotel Business. Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. The idea is to encourage travelers to plan more of their trips directly on Google.

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

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Consultant Marketing Trust Factor

Jerry Fletcher

In it he describes how he conducted interviews with the staff at 76 different locations of a hotel chain. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Tony had the staff rate managers on six different trust factors. The oxytocin kicker.

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Unforced errors

Seth Godin Blog

When you planned a lazy and boring menu for the group meeting at your hotel, you chose to send a message of carelessness. It can amplify or undermine the marketing investments that you say are important–and yet, management often fails to see the systems they are building and maintaining.

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