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The Gift of Failure

Consulting Matters

For example, when you go to a hotel, you often get a brochure (either physical or virtual) that paints a picture of that property and its amenities. The problem however, is that many times when you get to the hotel, the picture doesn’t match the brochure. ” Get my Free Value Proposition Creation Video Training!

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

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Unforced errors

Seth Godin Blog

When management makes bad choices, or underinvests in systems, training and people, it’s not really an error. When you planned a lazy and boring menu for the group meeting at your hotel, you chose to send a message of carelessness. Someone is going to miss a shift, have a bad day, or fail to understand a situation.

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Engaging Employees Starts with Remembering What Your Company Stands For

Harvard Business

It’s also more than “internal marketing” or “invertising,” which describe when an organization promotes its brand to employees as it would to customers and expects them to “buy” the message it’s trying to “sell” to them. Companies need stronger and more focused engagement.

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Getting an Intricate Operation Back in Sync

Harvard Business

Before I became general manager of The Beverly Hills Hotel, I held the same position at another luxury hotel up the coast. The sales and marketing director said he was receiving complaints about sloppy service. Later, he privately told me he was thinking of leaving the hotel. And something was wrong.

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Guest Blogger: Producing Direct Marketing Materials for Non-English Speaking Prospects

Women in Consulting

By: Pello Walker Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success. This example illustrates the risks in not properly acculturating your marketing collateral and in not doing language localization correctly.

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An Ex-Consultant’s Jump into the Start Up World

Management Consulted

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. As we were talking, we started thinking that we could really improve the hotel experience, That sort of hit us on the head and we just couldn’t stop thinking about it.

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