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How to Get People to Seize Opportunities at Work

Harvard Business

Organizations can find ways to improve the take-up rates of products and programs by utilizing concepts from behavioral economics. These techniques have been used to convince more citizens to apply for tax benefits and more franchised hotels to use a new algorithmic pricing system, among other examples.

Hotels 247
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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

After checking into my hotel in the city center, I took the elevator down 13 floors to the street. The store specializes in and sells products made from oranges – especially juices. The company developed a solid product and charged a premium for it. Add services and products that deliver more value for buyers than others do.

Retail 268
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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

So allow me to suggest one radical idea: If you want to build a lifestyle brand, no matter the industry you’re in, consider building a hotel. I didn’t get a room (the hotel was sold out), but I got an interesting lesson in marketing. Shinola has retail stores across the country for its products.

Hotels 70
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How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

Harvard Business

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels. According to Metis’ analysis, guests view Paris’s 5-star hotels as interchangeable.

Hotels 71
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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Consultant Ninja: How Consultants Manage Frequent Flyer Miles.

Consultant Ninja

When you are in consulting, you rack up a lot of frequent flyer miles and hotel points, but you dont have a lot of time to manage them. It is still in private beta, but I like what I see and Im using it to manage all of my (and Mrs. Ninjas) frequent flyer, hotel, car, and AMEX accounts. Productivity. (6). Check it out.

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Blockchain Will Transform Customer Loyalty Programs

Harvard Business

In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections. But the number of airline seats and hotel rooms available for redemption in recent years has been limited by near-record occupancy and load factors.

Travel 133