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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 70
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The New Pressures Facing CMOs and How to Overcome Them

Harvard Business

I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO. Sales support: This has sometimes not been the purview of the CMO at all, but has been taken up and led by the sales team alone.

How To 128
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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project. Related Blog, Video, or Podcast Episode: The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson.

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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. Keyless room entry through mobile devices and bill payment via Apple Pay further reduce the friction associated with a traditional hotel experience.

Trends 122
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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. Now if you’re following this discussion closely, you’ll notice these examples are for products, not services. Guarantee Benefits for Consultants.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

As pressure intensifies to reduce prices, either by cutting the list price or offering a discount, managers may act hastily, without the same rigor they apply to investments elsewhere, such as capital deployment or product enhancements. All too often they don’t. It decided to step back and take a more nuanced approach.

Retail 132