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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

” Surely marketers with big dreams can come up with bolder real-world strategies than these. So allow me to suggest one radical idea: If you want to build a lifestyle brand, no matter the industry you’re in, consider building a hotel. Shinola has retail stores across the country for its products.

Hotels 70
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Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

To get there, companies should take the time to level-set their efforts with three strategic exercises: Reexamine your goals and strategy. With more and more options for mobile interactions, businesses all too often get their digital strategy wrong — or don’t reassess it often enough. Insight Center. Think about Airbnb.

Strategy 110
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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Consultant Ninja: How Consultants Manage Frequent Flyer Miles.

Consultant Ninja

When you are in consulting, you rack up a lot of frequent flyer miles and hotel points, but you dont have a lot of time to manage them. It is still in private beta, but I like what I see and Im using it to manage all of my (and Mrs. Ninjas) frequent flyer, hotel, car, and AMEX accounts. I am a strategy consultant at. at 9:15 PM.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Maintaining Your Focus on the Front Lines as Your Company Grows

Harvard Business

Most started out as their company’s first salesperson, its first product developer, or both. 2) Constantly translate your strategy decisions into front-line routines and behaviors. Now I could see the connection between our strategy, our capability-building program, and our professionalization agenda.

Company 128
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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. No strategy is static. Keyless room entry through mobile devices and bill payment via Apple Pay further reduce the friction associated with a traditional hotel experience.

Trends 122