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Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

To get there, companies should take the time to level-set their efforts with three strategic exercises: Reexamine your goals and strategy. With more and more options for mobile interactions, businesses all too often get their digital strategy wrong — or don’t reassess it often enough.

Strategy 111
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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World.

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

A change in sales or other customer-acquisition processes, for example, will affect multiple aspects of their business models: the types of orders their firms get, capacity planning, operations, delivery, post-sales requirements, and daily interactions among these groups. Who among your current sales team has this ability?

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 70
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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. No strategy is static. Keyless room entry through mobile devices and bill payment via Apple Pay further reduce the friction associated with a traditional hotel experience.

Trends 122
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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 111
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The New Pressures Facing CMOs and How to Overcome Them

Harvard Business

I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO. Sales support: This has sometimes not been the purview of the CMO at all, but has been taken up and led by the sales team alone.

How To 128