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So You Want to Be a Product Manager

Harvard Business

Product management can be a great stepping stone for ambitious early career professionals, and it’s not just for those with an engineering background. Despite recent tech layoffs and a precarious job market, product management remains a vibrant and promising field for early career professionals.

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How to Create Products That Grow with Their Users

Harvard Business

As sustainability concerns grow and customer loyalty becomes increasingly vital, many executives are asking: How do we break free from planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition.

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Consultant’s Guide to Productization: How To Productize Consulting Services

Consulting Success

Productization is a hot topic today. What could be better than packaging your consulting services into products? Productizing your consulting services can be an incredibly profitable move. But productization doesn’t come without risk. No proposals. Minimal negotiations. A streamlined, predictable process.

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How to make Yourself and Your Consulting Firm SUPER Productive

David A Fields

You’re Super Productivity Person! Also, to be fair, probably neither you nor your consulting firm are achieving legendary productivity day in and day out. Productivity isn’t as sexy a superpower as … Continued. The post How to make Yourself and Your Consulting Firm SUPER Productive appeared first on David A.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. The result?

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How To Run A Productive Consulting Meeting (Agenda Template)

Consulting Success

How To Run A Productive Consulting Meeting (Agenda Template) is a post from: Consulting Success Many consultants — especially when they’re new to consulting — feel uneasy and unprepared when meeting with their clients. If that sounds familiar, you’re probably coming from the corporate world.

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How to Decide Which Innovation Projects to Greenlight

Harvard Business

When selecting new innovation projects, some committees prize consensus — and thus end up funding only ideas whose success is plain to see, which is often an incremental innovation. Meanwhile, venture capitalists looking for the next big thing might do the opposite, picking projects on which they disagree.

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What We Learned From Our Own Data-Driven ABM Strategy

Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. So, what does ABM look like in 2022?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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6 Steps to Building a Psychologically Safe Workplace

Speaker: Jennifer Fairweather, CHRO for Jefferson County, Educator, and Speaker & Keren Wasserman, Organizational Effectiveness Program Manager at Lyra Health

As organizations adopt hybrid and remote work capabilities, it is critical for leaders to figure out how to provide the same level of support to dispersed teams as they did to in-office workers. This makes it more important than ever to create a work culture where people can acknowledge their struggles and ask for help.