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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise. Local market conditions: Professionals in New York and San Francisco get paid more than those in Cincinnati or Boise—by some estimates, up to 25 percent more.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. Even though their offer will cost the consultant time, money, and intellectual property. You might have other considerations, such as how much marketing reach the other person/organization has.

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Manage Your Intellectual Property

Johanna Rothman

The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market. Every time you create something, you create intellectual property.

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Win the Work with Samples

Successful Independent Consulting

If the client has asked you to send samples of your work, reply graciously that you’re happy to share some samples via screen sharing but because they are your intellectual property, you can’t send them via email. Clients usually don’t bother to call references but seeing the list will enhance your authority. Be prepared.