Remove Intellectual Property Remove Marketing Remove Strategy
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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

Even if your pricing strategy is to use a fixed price or to use a hybrid approach (part fixed, part variable), use your base rate as the building block and to sanity check your package pricing. Professionalism: You can skew your rate upward based on your branding and marketing. To calculate your base rate, used the “2x 3x Estimate.”

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Your Complete Guide to Subcontracting as an Independent Consultant

Successful Independent Consulting

strategy development, market research, transformation initiatives). Here's how to tap into this market: Find the Right Firms Start with internet searches that combine your area of expertise and location (e.g., boutique firms digital marketing Atlanta"). Look for firms that complement your skillset and industry experience.

Cash Flow 195
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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Business Book Review: Lords of Strategy

Management Consulted

This week’s post is on Lords of Strategy - written by Walter Kiechel III , a journalist for 30 years, serving as an editor of Fortune and editorial director of Harvard Business Publishing. It was interesting to know that private equity firms are among the largest clients of the strategy consulting giants.

Strategy 139
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What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Consultants: We provide strategy and advice to people in corporations in order to solve a problem, improve a situation, or make something happen. However, LLC or Inc. See Know Your Niche.) Carry business cards.

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Breaking Down Case Interview Frameworks – M&A (Mergers and Acquisitions)

Management Consulted

Check out our breakdowns on Profitability , Market Sizing , and Market Study to become a complete expert on any kind of framework you’ll need in your case interview. This comes down to 4 key areas: – The Market. Most investors do not want to buy a company that is in an unattractive market. Have no fear!