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6 Digital Trends Are Poised to Transform How We Work - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business

In addition to the digital tools entering the workplace now, several technologies and trends on the horizon have the potential to further transform the way we work and interact with others. Artificial intelligence. Now, these things are crucial to boosting business agility and enabling “citizen developers.”

Trends 101
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PEST Analysis

Tom Spencer

Property rights, including protection of intellectual property (trade marks, copyright, patents, registered designs, trade secrets, software and circuit layouts). Is there a trend towards regulation or deregulation? Business cycle, stock market trends, market prices, and seasonality issues. Industry regulation.

Analysis 114
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Business Book Review: Lords of Strategy

Management Consulted

were considered the intellectuals of business and MBAs weren’t sought after as much – whereas MBAs form the core of every major consulting firm’s recruiting efforts today. In the case of business, it is ever-changing with culture, climate, politics, technology, trends, etc. It used to be that only Ph.D.s

Strategy 139
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Lessons Learned from Publishing 500+ Newsletters! Redux

Chad Barr

It expands your intellectual property. It is an opportunity to discuss and leverage trending topics and even use “news hijacking” which would result in increasing exposure to your content and brand. Create contests and challenge your audience to do the same and grow their own intellectual property.

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Driving Traffic to Your Site

Chad Barr

Search the social media platforms and various groups as to what is trending in your areas of expertise and inject your opinion and wisdom. Forecast and publish your own industry trends. Although your content is critical, without the right audience and trusting relationships it is meaningless.

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Thought Leadership Traits

Chad Barr

Help their audience see the future, communicate trends and predictions. Develop intellectual property constantly. They: Are prolific publishers of great content. Engage emotionally. Are Contrarian and provocative. Convey sincerity. Are concise. Care about their audience. Have a unique perspective. Are risk-takers. Use metaphors.

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The ABCs of Internet Marketing Success

Chad Barr

G oogle your business and keywords often to track how you are trending. Create an effective blog which will become the U ltimate repository of your knowledge, wisdom and intellectual property. Use E mail and opt-in marketing to grow your lists and promote your offerings. Produce V ideos to position yourself as a thought leader.