Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
There will be some players that will be way more agile than others and able to capitalize on both important behavioral implications and operational tactics. ” The Quarterly Journal of Economics 124, no. ” Marketing Letters 23, no. However, there will also be those that look at this as an opportunity. See Shu et al.
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