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Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

Aspects of industry knowledge come through experience and specialization and can be augmented by reading trade magazines, etc. Skills can also be gleaned from thinking about how one would practice consulting science versus giving simple advice (see post by me here [link] ).

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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Total consumer magazine ad pages dropped 4.9% Sitka Pacific. Recent Posts.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it.

Sales 132
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Why Companies Should Measure “Share of Growth,” Not Just Market Share

Harvard Business

Here are two ideas: First, companies should move beyond looking simply at market share, and instead focus on “share of growth” as the key metric when driving a business forward. Adding share of growth as a KPI solves for three drawbacks to market share. The definition of “market” is likely outdated.

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Optimizing Portfolio Profit through DIPP-guided Resource Allocation

Epicflow

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)

Resources 130
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Applying the Art and Science of Integrated Marketing for the Modern Marketer

1 to 1

Far too long ago to mention, I listened attentively as my marketing professor elucidated the Four P''s of marketing. Magazines and newspapers flourished and face-to-face events reigned. On that foundation today''s marketing leaders are challenged to think differently about the marketing mix. 1to1Media.com/weblog.