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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Lets start with a look at PEW Center research that shows News magazines hit by big drop in ad pages. Total consumer magazine ad pages dropped 4.9% Sunday, August 04, 2013 6:15 PM. Cannibalization of Ad Market.

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Brews, News and Booz & Company: Interview and Culture Insights

Management Consulted

With such an impressive list of early clients (including the United States of America), it is no wonder that by the end of the 1950s, Time Magazine dubbed Booz Allen Hamilton the “world’s largest, most prestigious management consulting firms.” The focus of this article is on Booz & Company because of its focus on strategy.

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Retail Sales Rise in Germany and France, Decline in Italy

MishTalk

Retail Sales Rise in Germany and France, Decline in Italy; Margin Squeeze in Germany and France. Italy: Sharpest drop in retail sales since April. In Italy, Markit reports Sharpest drop in retail sales since April. Rate of decline in retail sales accelerates for second straight month. Tuesday, July 30, 2013 11:17 AM.

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Mish's Global Economic Trend Analysis: European Car Sales.

MishTalk

European Car Sales Plunge to 20-Year low. Amidst all the happy talk that Europe is on the verge of some sort of recovery, here is yet another counterpoint: European Car Sales Plunge to 20-Year Low. in June, bringing total sales for the first six months of the year to just 6.44 Among smaller markets, sales plunged 42.7%

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

The Strategy Skills Podcast by Michael Boricki The Strategy Skills Podcast is the channel where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Sales for Nerds by Reuben Shwartz. High Ticket Sales Secrets by Dan Lok 10 minutes a day. 7 days a week. 365 days a year.

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Mortgage REITs Clobbered as Leverage Forces Sales

MishTalk

Mortgage REITs Clobbered as Leverage Forces Sales. REITs Deepening Bond Losses as Leverage Forces Sales. Bloomberg reports REITs Deepening Bond Losses as Leverage Forces Sales. Mortgage REITs Clobbered as Leverage Forces Sales. or financial instrument, or to participate in any particular trading or investment strategy.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.