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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

Sales 132
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Brews, News and Booz & Company: Interview and Culture Insights

Management Consulted

With such an impressive list of early clients (including the United States of America), it is no wonder that by the end of the 1950s, Time Magazine dubbed Booz Allen Hamilton the “world’s largest, most prestigious management consulting firms.” The focus of this article is on Booz & Company because of its focus on strategy.

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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Harvard Business

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). While the U.S. Census Bureau puts e-commerce’s share of the U.S.

Retail 132
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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

The Strategy Skills Podcast by Michael Boricki The Strategy Skills Podcast is the channel where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Sales for Nerds by Reuben Shwartz. High Ticket Sales Secrets by Dan Lok 10 minutes a day. 7 days a week. 365 days a year.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Media : Since liberalization in 1991, media of all kinds has grown rapidly in India, including newspapers, magazines, radio, television, and billboards. Social media in India including Facebook has been largely a mobile-led phenomenon.

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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business

Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments. When a platform strategy requires mixing the digital and the physical, the area of differentiation lies in service delivery in the physical world.