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Key Strategies for Building and Maintaining Strong Client Relationships Effective client relationship management is crucial for the long-term success of any business. This blog outlines key strategies for building and maintaining strong client relationships.
I essentially work with the clients internally to set up marketing and brand strategies for success. If they need to provide an ongoing strategic advice to their business beyond the strategydevelopment, it’s anything from brand positioning for new brands launching in market to a rebrand. I still run the workshops.
In a couple weeks I’ll be conducting a 6-hour workshop in Dubai and my audience will be healthcare delegates of the GCC. The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention.
When it comes to setting strategy, which is more effective: one great thinker or a wise crowd? To find out, I turned to my ongoing Top Pricer Tournament , in which 884 people — managers, consultants, professors, students — make pricing strategy decisions for a generic business competing against other generic businesses.
Too often, salespeople aren’t involved marketing conversations about messaging and sales enablement strategies. When I conduct workshops with marketing and leadership teams on the design of strategic narratives , I’m often asked, “Should we include the sales teams?” This, too, is a reflection of mental models.
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