Remove Marketing Remove Operations Remove Reference
article thumbnail

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). gave them some management one-pagers I wrote on their topic).

Marketing 150
article thumbnail

Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

A modern consultant is a professional that can work in dynamic industries, operate within multiple types of consulting organizations (e.g., niche, large traditional), and has experience as both an operating manager and an advisor. I also think of changing one’s reference of thinking with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. It comes out with all types of logical excuses about money and ethics about marketing. And this fear is sneaky.

How To 317
article thumbnail

Keeping B2B Marketing Content “Human”

Women in Consulting

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Yet, the benefits are clear.

B2B 127
article thumbnail

How to Develop Your Tagline to Win More Work

Successful Independent Consulting

A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] When you are perceived as an expert, you’ll get more referrals and win more work. You get the idea. Insert your keywords, then add words that tee up the result (e.g.,

article thumbnail

How to Figure Out Your Consulting Bill Rate

Successful Independent Consulting

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Market conditions and competition — Are there a lot of consultants who do what you do? Client’s industry — Who is your target market? Type of experience — Where did you learn your craft?

article thumbnail

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103