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Using Analytics to Align Sales and Marketing Teams

Harvard Business

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

Sales 128
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Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets

Harvard Business

The belief is that at-risk pay motivates salespeople to work hard and direct effort towards sales activities that encourage achievement of sales goals. sales forces, but the mix varies across industries and sales roles. Within an industry or company, pay mix often varies across sales roles.

Sales 71
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

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IBM Consulting Interviews: Navigating the IBM GBS Maze

Management Consulted

Although it started as a tiny group, paling in comparison to the bohemoth revenues of the firm’s hardware sales, this group is now known as IBM Global Services (IGS) which is responsible for 50% of IBM’s revenue globally. Marketing Sales & Service. Financial Markets. IGS has 5 divisions/branches.

IBM GBS 203
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Startups Are Turning Customers into Lobbyists

Harvard Business

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. In 2014 the Tesla Owners Club in Washington state played a role in the passage of legislation that ultimately permitted Tesla to expand its direct consumer sales model in the state. In the U.S.,

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Why (and How) HR Needs to Act More Like Marketing

Harvard Business

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

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Research: Innovation Suffers When Drug Companies Merge

Harvard Business

Regulators try to model how prices, sales, and even the combining parties’ research and development efforts will change after a merger. On the other hand, M&As can also strengthen the market power of the combined entity, reducing competition in a way that harms consumers. What’s the reason for this?