Epicflow

JULY 5, 2024

It increases productivity Capacity planning software helps ensure that the right resources are available at the right time and aren’t overloaded. This helps maintain high productivity levels. Other Features Product overview Time tracking Workload management Task management Collaboration Templates 9.

Tools 253

Tools Software Resources Efficiency 253

Harvard Business

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 195

B2B Sales Media Survey 195

Tom Spencer

MARCH 8, 2024

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

Productivity 158

Productivity Sales Strategy Strategy& 158

Harvard Business

DECEMBER 21, 2023

As AI proliferates, companies are using it to offer data-driven recommendations on a wide range of activities, from whom to hire to what product a salesperson should recommend to customers. How much to rely on these data-driven recommendations should hinge on two questions: How high are the decision stakes?

Sales 254

Sales Data Productivity Company 254

Harvard Business

OCTOBER 1, 2024

They found that only 15% of CEOs and sales teams have a customer-centric strategy. Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers.

Company 241

Company Sales Productivity Data 241

Harvard Business

MAY 22, 2017

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 195

Sales How To Case Study Case Studies 195

Harvard Business

JUNE 14, 2024

Delayed and ineffective commercial integration can turn a good deal into a loser, because sales growth ultimately determines whether a merger achieves its value-creation goals. But compared to other areas of post-merger activity, the commercial engine starts late, operates uncertainly, and often runs out of gas before reaching its goals.

How To 251

How To Engineering Sales Operations 251

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well.

Sales 162

Sales B2B Training Training 162

Successful Independent Consulting

NOVEMBER 30, 2023

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. As self-employed professionals, our time is especially valuable.

Productivity 195

Productivity Consulting Tools Efficiency 195

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?

Productivity 78

Productivity Marketing Sales Methodologies 78

Harvard Business

OCTOBER 19, 2023

Selling original or quirky products is often an uphill battle. But research that involved an analysis of quirky products sold by some 7,000 craft entrepreneurs on Etsy suggests that effective storytelling that helps people relate to such offerings can turn them into successes.

Productivity 201

Productivity Analysis Research Sales 201

Harvard Business

JULY 24, 2023

In the authors’ experience leading and coaching sales teams, they see evidence that a brief, well-pointed sales retrospective, where you unpack the reasons behind a win or a loss, can significantly improve a team’s future win rate. But very few take the time to assess why they won the business.

Sales 137

Sales Finance Marketing Productivity 137

Harvard Business

JANUARY 9, 2025

Online platforms from Amazon to Goodreads to IMDb tap into the so-called wisdom of the crowd to rate products and experiences. But recent research suggests that more experienced buyers tend to select better products and therefore expect higher quality, which leads them to rate more stringently.

Research 207

Research Productivity Data Sales 207

Harvard Business

OCTOBER 31, 2022

The right process can help you boost revenue, expand margins, and successfully launch new products — even in challenging economic times.

Sales 188

Sales Productivity Financial Marketing 188

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202

Marketing Consulting How To Culture 202

Harvard Business

MARCH 20, 2024

Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S.

Sales 253

Sales Analysis Data Productivity 253

Effective Managers

JUNE 24, 2024

Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making. In marketing, AI-driven tools analyze consumer data to personalize marketing efforts, tailor promotions, and optimize pricing strategies.

Ethics 246

Ethics Efficiency Operations ROI 246

Consulting Matters

JUNE 15, 2020

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

Marketing 156

Marketing Consulting Training Training 156

Harvard Business

SEPTEMBER 20, 2023

In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships.

Retail 252

Retail Trends Sales Productivity 252

Harvard Business

FEBRUARY 13, 2025

LLMs can help you understand your clients’ challenges, how they’re measuring them, and how your products can solve them.

Sales 176

Sales Productivity Marketing 176

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

Markovitz Consulting

DECEMBER 1, 2020

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. At a $500M footwear company I once worked with, the founder and CEO—long removed from his role product development—decided that he didn’t like a particular style his product team had designed, developed, and purchased.

Boston Consulting Group 259

Boston Consulting Group Meeting Travel Productivity 259

Tom Spencer

OCTOBER 25, 2024

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

Small Business 78

Small Business Data Efficiency Tools 78

Harvard Business

DECEMBER 21, 2022

The story of how a product was discovered can change the level of consumers’ interest.

Research 172

Research Marketing Productivity Advertising 172

LSA Global

DECEMBER 16, 2024

How to Sell in Challenging Times: B2B Strategies for Success We know from sales leadership simulation assessment data that selling B2B solutions in challenging times requires more than sales perseverance it demands a shift in sales strategy, sales mindset , and sales communication.

B2B 67

B2B How To Sales Trends 67

Tom Spencer

JULY 14, 2023

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

Productivity 78

Productivity Marketing Airlines Hotels 78

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

Consulting 285

Consulting Marketing Comparison Sales 285

Harvard Business

JUNE 20, 2024

But what has become a key geopolitical asset for South Korea is no stroke of luck — it’s the result of an innovative approach that can be adapted by entrepreneurs, brand managers, and marketing executives around the globe.

Marketing 251

Marketing Strategy Strategy& Strategy 251

Tom Spencer

APRIL 7, 2023

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88

Sales Development Research Marketing 88

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Sometimes the marketing message has fallen off. We have this foundational population of just rabid fans who love our product. So, sometimes it’s a disconnect just on that marketing plan.

Interviews 156

Interviews Company Marketing Operations 156

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Everyone in business recognizes strong brands and understands their importance. These brands represent certain values. Independent consultants need to think the same way.

Consulting 296

Consulting Advertising Survey Examples 296

Harvard Business

AUGUST 6, 2019

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage.

Productivity 132

Productivity Advertising Sales Marketing 132

Harvard Business

OCTOBER 12, 2020

They’re still valuable — even in a recession.

Productivity 172

Productivity Sales Marketing 172