Seth Godin Blog

JUNE 6, 2019

Marketing works. Marketing allows us to make products and services that we care about. Marketing requires telling true stories about our work. Marketing makes change happen. What would happen if you could engage with the market in a way that served their needs and yours? We learn better together.

Marketing 28

Marketing Productivity 28

Tom Spencer

OCTOBER 29, 2021

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Projects have ranged from database management and data survey to impact assessment and market research. Enter Social Entrepreneurship!

Consulting 88

Consulting Case Interview Engineering Survey 88

Seth Godin Blog

DECEMBER 4, 2017

Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. But if you're sitting at your desk reading a book that changes your perspective, your productivity or your contribution, it somehow feels like slacking off. The Tom Peters Seminar.

Software 55

Software Meeting Sales Course 55

Seth Godin Blog

JANUARY 9, 2018

Instead of feeling undervalued or disrespected, you can focus on creating a reputation and a work product that others believe is worth more. This is another way to talk about marketing. And modern marketing is done with the people we seek to serve, not at them. Instead, you get paid what other people think you're worth. 

Marketing 54

Marketing Productivity 54

Epicflow

JANUARY 12, 2024

The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.

Industry 130

Industry Automotive Pharmaceuticals Management 130

Harvard Business

OCTOBER 9, 2018

If you were entering the job market in the early 90s, most job descriptions included “Macintosh experience” or “excellent PC skills” in their preferred qualifications. Perhaps news recently came out about a competitor that was able to take advantage of a new tool to optimize their marketing funnel.

Data 127

Data Sales Case Interview Meeting 127

Seth Godin Blog

JANUARY 11, 2019

But what are the symptoms that you have a marketing problem? The service or product you make isn’t resonating with those you seek to serve. If you have a marketing problem, how much time are you spending working on a marketing solution? This is why The Marketing Seminar was built.

Marketing 30

Marketing Finance Culture Groups 30

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for?

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Harvard Business

MAY 20, 2016

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. Since its 2005 founding, the marketing company had grown to over 1,100 employees. This is easier said than done, however.

Exercises 130

Exercises Meeting Real Estate Survey 130

Seth Godin Blog

SEPTEMBER 9, 2017

The impact that the Marketing Seminar has had on the thousands of people who have enrolled is just stunning. Here's a note, unedited, from a recent graduate of The Marketing Seminar. They weren’t all products going out the door. 100 days is a long time.

Hotels 47

Hotels Video Marketing Groups 47

Chad Barr

MAY 22, 2024

Reinvent Yourself: Continuously offer new products and services that position you ahead of your industry. Stay innovative and adaptable to market changes. Attend workshops, seminars, and pursue certifications relevant to your field. Aim to exceed expectations and create unforgettable experiences.

Case Study 52

Case Study Case Studies Engineering Industry 52

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. Other companies have found similar success.

Sales 70

Sales Research Productivity Data 70

Martinka Consulting

OCTOBER 24, 2014

Interestingly, last Thursday I attended a seminar on culture and one of the things the speaker said was that you can’t change your (bad) culture if you keep the same people. I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Take action.

Hotels 40

Hotels Sports Culture Talent 40

Martinka Consulting

OCTOBER 25, 2014

Interestingly, last Thursday I attended a seminar on culture and one of the things the speaker said was that you can’t change your (bad) culture if you keep the same people. ” I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses.

Hotels 40

Hotels Sports Culture Talent 40

Harvard Business

NOVEMBER 21, 2017

For example, imagine that the CEO’s chosen strategy is to differentiate on the basis of superior “fit and finish,” e.g., the flawlessness and detail-orientation of her products. She asks her EVP of manufacturing to please go execute that strategy. In complex organizations, there is very little choiceless doing.

Strategy 71

Strategy Strategy Strategy& Examples 71

Seth Godin Blog

SEPTEMBER 30, 2019

Some of the poorest people in the world raise cacao beans, and the market is driven by the low bidders. The low bidders are the folks who have no room for flexibility in their supply chain because the end product they sell is so price sensitive. PS Today’s a fine day to sign up for The Marketing Seminar.

System 37

System Financial Marketing Productivity 37

Tsavo Neal

MAY 25, 2017

After attending a marketing seminar about the massive benefits of differentiating, Andrew gives himself 4 weeks to come up with a strategy for differentiating their consulting firm, Di Angelo Braun Consulting. Learn how you can apply differentiation to your marketing materials. Core Product. SOURCE: Beyond Referrals.

Consulting 60

Consulting How To Industry Marketing 60

Chad Barr

JUNE 26, 2009

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. By being aware of what messages you are sending through your actions, you can adjust them in order to align them so that what you do also tells your customers how your products and services meet and/or exceed their needs and wants.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40

Emerson Consulting Group

MAY 10, 2019

transforming CEOs and their firms into thoughtleaders: www.thoughtleading.com Maguire Associates , a research-based consulting firm that serves educational institutions: [link] Productive Media , Boston’s Custom Audio Visual and Video Production Solution: [link] The Salute Military Golf Association New England. Testimonials.

Meeting 40

Meeting B2B Nonprofit Media 40

Peter Stark

OCTOBER 13, 2017

Marketing that was directed to the masses versus today’s social marketing that is focused on making a strong “connection” with a few. In our seminars on leadership and change, we teach the four stages leaders go through when making a personal change. Instant on-line access to just about anything you desire.

Efficiency 33

Efficiency Media Leadership Marketing 33

Peter Stark

OCTOBER 13, 2017

Marketing that was directed to the masses versus today’s social marketing that is focused on making a strong “connection” with a few. In our seminars on leadership and change, we teach the four stages leaders go through when making a personal change. Instant on-line access to just about anything you desire.

Efficiency 33

Efficiency Media Leadership Marketing 33

1 to 1

JUNE 10, 2022

The ongoing chip shortage as well as major supply chain disruptions, however, have led to delays and inventory shortages that continue to upend new and used car markets. And we do that across all departments, whether that’s marketing or technicians or sales. But again, I think it just comes back to us paying attention.

Automotive 26

Automotive Sales Groups Industry 26

Seth Godin Blog

NOVEMBER 11, 2015

That led me to asking about fifty of them for an update, and without further ado (click each ellipsis for more information): Michelle Welsch crowdfunded money to establish an education center in Nepal that provides language classes, career counseling and weekly seminars. Nicola Gammon continues to grow Shoot to transform the way we garden.

Fashion 20

Fashion Ethics Education Nonprofit 20

Seth Godin Blog

MAY 27, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Essential reading about remarkable products and services.

Talent 38

Talent Marketing Retail Industry 38

Seth Godin Blog

MARCH 28, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Essential reading about remarkable products and services.

Film 48

Film Sales Marketing Retail 48

Seth Godin Blog

MAY 28, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Essential reading about remarkable products and services.

Marketing 52

Marketing Retail Industry Productivity 52

Seth Godin Blog

MAY 27, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Essential reading about remarkable products and services.

Marketing 52

Marketing Retail Industry Productivity 52

Consulting and Organizational Management

MARCH 5, 2012

They have drawn heavily from Weisbord’s wonderfully rich, easy-to-read, and well-documented description of the origins of the field in Productive Workplaces (1987 and revised in 2012). Well, I think he wrote it – maybe I’m adding to what he wrote as his Productive Workplaces has been on my desk for more than twenty years.

Development 77

Development Organizational Development Consulting Leadership 77

CaseInterview.com

DECEMBER 11, 2019

A few days ago, I was in Manhattan taking a seminar on screenplay writing. For example, I once had a lunch meeting with a prospective client—an owner of a small business, a market leader in a tiny niche. It’s also the reason why I now never attach my name to something unless it’s an exceptional product or service.

How To 75

How To McKinsey Hotels Meeting 75

Seth Godin Blog

MAY 13, 2013

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Essential reading about remarkable products and services.

Marketing 38

Marketing Retail Industry Productivity 38

Seth Godin Blog

DECEMBER 28, 2019

Fewer products launched, fewer inbound emails, fewer things to check off a todo list. I hope you’ll consider signing up for the ninth session of The Marketing Seminar (it begins in a few weeks, but if you visit today, you can sign up for updates). In between the holidays, it all seems to slow down.

Course 29

Course Productivity Marketing 29

Brimstone Consulting

JANUARY 19, 2021

Technologies, products, and economies constantly change. Taking the reader on a journey from Dale Carnegie’s birthplace to Harvard Business School and from a Tony Robbins seminar to an evangelical megachurch, Cain charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects.”

Leadership 52

Leadership Case Interview Company Culture 52