Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. In sports, every second matters.

Sports 70

Sports Industry Data Media 70

Harvard Business

AUGUST 17, 2017

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. How will they perform well enough for us to meet our targets?

Productivity 71

Productivity Sports Sales Energy 71

Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 70

Productivity Advertising Study Marketing 70

Markovitz Consulting

AUGUST 19, 2020

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

Guidelines 140

Guidelines Operations Talent Sports 140

Harvard Business

MAY 3, 2016

.” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. Join the conversation. With John Gourville and Elie Ofek.

Education 86

Education Productivity How To Research 86

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Sports 121

Sports Transportation Pharmaceuticals Sales 121

Harvard Business

OCTOBER 25, 2017

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.

Productivity 71

Productivity Tourism Sales Fashion 71

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 122

B2B Education Media B2C 122

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

Martinka Consulting

AUGUST 29, 2018

We think his attitude was (is), “I’m smart, I’m cool, and I’m in digital marketing so companies will be chasing me.” Sports are exciting because of upsets. When I’m coaching or mentoring people new to the advisory world I hear all the right things when it comes to marketing. His effort reflected this. And the guy was a bust.

Sports 40

Sports Interviews Company Meeting 40

Harvard Business

MAY 31, 2017

Corporate investment in artificial intelligence is predicted to triple in 2017 , becoming a $100 billion market by 2025. Automated programs can recognize products, people, logos, and more. Last year alone saw $5 billion in machine learning venture investment. Measuring brand exposure. Retail shelf analysis.

Company 134

Company Software Data Sports 134

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. Those include: If we pay people too much based on their productivity we’ll lose money. If we ignore sales and marketing strategies business will eventually disappear. It’s to promote parity and it’s worked. 600 or higher.

Sports 40

Sports Metrics Banking Small Business 40

Harvard Business

MARCH 21, 2017

Consider that Amazon also offers free same-day delivery by 9 PM on more than 1 million items in select areas and free two-hour delivery on some products in select metro areas through its Prime Now option. Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports.

Strategy 132

Strategy Strategy& Strategy Retail 132

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

Harvard Business

JUNE 28, 2018

” Indeed, not just in business but also in politics, sports, and the arts, there is no shortage of real-world examples of successful partnerships that were fueled as much by the alignment of ideas as by creative tension or discord. William Wrigley Jr., You and Your Team Series. Give the team a chance to settle.

Study 134

Study Examples Productivity Case Studies 134

Wakeman Consulting Group: Dave's Blog

MAY 28, 2023

“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

Case Study 40

Case Study Case Studies Study Productivity 40

Harvard Business

JUNE 22, 2016

Linens ‘n Things went bankrupt, as did Circuit City, Sports Authority, and Borders. Customers no longer want anything that is mass-marketed. PwC has observed that niche products, experiences, and services uniquely suited to individual tastes, interests, and aspirations have become “the new consumer indulgence.”

Retail 112

Retail Trends Sports Productivity 112

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Industry Media 88

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. We’ve entered a new era, one where consumers understand market-based prices. So what should Hamilton have done? I doubt it.

Airlines 115

Airlines Hotels Sports Advertising 115

Tom Spencer

MARCH 16, 2014

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Availability of credit (consider also the liquidity and depth of the credit markets).

Analysis 114

Analysis Intellectual Property Trends Ethics 114

Harvard Business

MAY 10, 2018

chief marketing officer, senior vice president) during the first interview and 51% were still at that rank or higher during the second interview. The women led companies in various industries including financial services, consumer products, and healthcare. You are the only one in the room.”

Interviews 131

Interviews Case Interview Strategy Strategy& 131

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. ” The “What’s the Matter with Owen?”

Recruiting 70

Recruiting Recruitment Talent Strategy 70

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. Let’s take the example of per- and polyfluoroalkyl substances (PFAS).

Apparel 73

Apparel Chemicals Automotive Sports 73

Consulting Matters

JULY 7, 2022

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. So, I thought, why not bring on some of my former clients so you can hear for yourself?

Operations 156

Operations Leadership Consulting Transportation 156

Harmonious Workplaces

JANUARY 31, 2024

Performance and Resilience Through Music Outside of high-school band, where we competed in marketing and concert competitions, and a brief stint in little league baseball as a child (Marquette Park T-Ball and Gage Park Little League), I have not participated much in group sports. Journal of science and medicine in sport, 15 1, 52–7.

Exercises 98

Exercises Sports Groups Study 98

Harvard Business

MAY 5, 2017

More and more people are working remotely, and many say it improves their productivity and satisfaction — while also saving them time and money. ” But, in fact, research suggests the opposite: Working from home increases productivity, efficiency, and engagement. Stephen Smith for HBR. ” Devise a plan.

How To 144

How To Case Studies Case Study Productivity 144

Harvard Business

JULY 6, 2016

This last film sports the subtitle, “Experience Never Gets Old,” surely happy news to any Boomer thinking about their next chapter in the world of work.) And they’re hardly feel-good indulgences.

Film 128

Film Education Fashion Sports 128

Harvard Business

JUNE 13, 2017

Until a couple of years ago I used CBSSports.com, America’s third-ranked sports site, for my sports news. As is always the case when a site provides “an improved experience,” the user is forced to learn how to use the new thing — an annoying experience. Then it rolled out yet another site revamp.

Sports 108

Sports Film Enterprise Company 108

Harvard Business

AUGUST 8, 2017

He wanted to build a sports car, then build a more affordable car with zero emissions. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The biggest problem is the very definition of “market.”

Metrics 71

Metrics Sports Data Marketing 71

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly. Nina laughed.

Case Study 132

Case Study Case Studies Study Sales 132

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Company 71

Company Sports Exercises Fashion 71

Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

Marketing 45

Marketing Research Sports Data 45

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82