Tom Spencer

SEPTEMBER 8, 2023

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized. Instead of asking “do you like this logo?”

Marketing 166

Marketing Productivity Research Development 166

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). In this article, we’ll explore the fundamentals of PLG, its benefits, and how businesses can successfully implement this strategy to drive sustainable growth.

Productivity 78

Productivity Marketing Sales Methodologies 78

Consulting Matters

JUNE 15, 2020

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

Marketing 156

Marketing Consulting Training Training 156

Tom Spencer

APRIL 5, 2024

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

Productivity 78

Productivity Management Strategy Strategy 78

Harvard Business

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Productivity 84

Productivity Marketing Groups Development 84

Consulting Matters

OCTOBER 20, 2022

You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant. Before we start – let's define a market scan. Create products and services your clients will want to buy.

Marketing 156

Marketing How To Consulting Video 156

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

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Tom Spencer

JULY 14, 2023

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

Productivity 78

Productivity Marketing Airlines Hotels 78

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. This crisis is not the time to get stuck in your head about whether or not marketing is for you.

Marketing 156

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Business Consulting Agency

DECEMBER 9, 2024

The marketing landscape is constantly evolving, and 2025 will be no exception. As businesses strive to capture attention in a highly competitive market, innovative strategies will be essential for driving engagement and achieving measurable results. Here are the top marketing strategies that will work in 2025.

Marketing 52

Marketing Strategy Strategy Strategy& 52

Business Consulting Agency

OCTOBER 30, 2024

The cosmetics industry is highly competitive, requiring brands to stand out with effective marketing strategies. To succeed, cosmetic companies must connect with their target audience, create engaging campaigns, and highlight unique product benefits. Find out how to market beauty brands successfully here.

Productivity 52

Productivity Marketing Video Media 52

Consulting Success

JULY 17, 2017

He helps incubate technology-oriented startup initiatives within other companies, including new business units, innovation areas, and new product development. Start ups are another one of his desirable target markets. You can identify what size is right for you based on your marketable skills. Blue Ocean Strategy.

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Consulting How To Construction Company 184

Consulting Success

FEBRUARY 10, 2020

When we want to sell something, we have to consider not just selling the product, but to also make ourselves or our company sellable. We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants.

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Sales Consulting Productivity Marketing 267

Epicflow

JUNE 17, 2022

For the growing companies, it’s crucially important to keep track of all their products and make sure they are in demand and meet customers’ needs. A good way to increase profitability is to work on the products that will definitely bring revenue and make the right improvements that people are expecting.

Productivity 97

Productivity Management Resources Software 97

Business Consulting Agency

OCTOBER 23, 2024

In the booming skin care industry, where countless brands vie for customer attention, successful marketing is key to standing out. Effective marketing strategies must communicate the value of products, build trust, and connect with a loyal customer base. Find out here more about marketing skin care products successfully.

Productivity 52

Productivity Marketing Ethics Education 52

Harvard Business

MAY 13, 2024

Whether initiated by strategic realignment, leadership changes, or market demands, departmental transitions test a leader’s mettle. In this article, the authors offer four strategies to guide your team through a departmental transition while maintaining morale, productivity, and cohesion: 1) Communicate the “why” clearly and authentically.

Strategy 98

Strategy Strategy Strategy& Leadership 98

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. These brands represent certain values.

Consulting 296

Consulting Advertising Survey Examples 296

Tom Spencer

JUNE 7, 2024

The root problem is the disconnect between strategy and innovation. Priorities might include developing new products, expanding into new markets, enhancing the customer experience, increasing operational efficiency, or embracing sustainability.

Strategy 88

Strategy Strategy Strategy& Intellectual Property 88

Business Consulting Agency

AUGUST 7, 2024

In an increasingly competitive market, digital marketing has become an essential tool for driving traffic, increasing sales, and building brand loyalty. Unless you’re a celebrity with a massive following, digital marketing is not just an option—it’s a necessity. Here is the crucial role of digital marketing for retail companies.

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Retail Marketing Company Advertising 85

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

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Consulting Marketing Comparison Sales 285

Business Consulting Agency

NOVEMBER 22, 2023

For companies eyeing expansion into the dynamic landscape of the United States market, the path to success often hinges on understanding the nuances of local business practices, consumer behavior, and regulatory frameworks. Entering the US market with expert help for better results.

Marketing 98

Marketing Company Consulting Automotive 98

Tom Spencer

MAY 24, 2024

Diversify Revenue Streams One fundamental strategy for business resilience is to diversify revenue streams. Although it is fairly common for a successful business to generate 80% of its profits from 20% of its products, relying heavily on a small number of products, services, or markets exposes a business to significant risk.

Strategy 88

Strategy Strategy Strategy& Cash Flow 88

Comatch

SEPTEMBER 14, 2022

3 Reasons Hobbies Drive Productivity. Independent consultants are multi-role players, having to master every aspect of their consulting product. That means devoting time and resources to building their personal brand for market visibility. The post Three Reasons Hobbies Translate Into Productivity appeared first on COMATCH.

Productivity 105

Productivity Consulting Report Development 105

Johanna Rothman

AUGUST 31, 2022

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services.

Productivity 118

Productivity Development Video Management 118

Tom Spencer

MAY 17, 2024

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy. Walmart provides a clear example of inimitability.

Strategy 88

Strategy Strategy Strategy& How To 88

Tom Spencer

MAY 5, 2023

Military strategy has long been a source of wisdom for the field of business, inspiring countless comparisons. This article will consider three examples from military history that can examined to better understand competitive strategy in the business arena. Similarly, businesses can employ speed to gain a first-mover advantage.

Strategy 88

Strategy Strategy Strategy& Agile 88

Business Consulting Agency

JULY 16, 2024

Starting a skincare product line can be a highly rewarding venture, especially for dermatologists who have a deep understanding of skin health and patient needs. Leveraging your expertise as a dermatologist, you can create high-quality, scientifically-backed products that address specific skin concerns.

Productivity 64

Productivity Cash Flow Financial Industry 64

Business Consulting Agency

OCTOBER 16, 2024

market offers businesses access to a vast and diverse consumer base. This guide explores the essential strategies for distributing products within the United States, covering the different distribution channels, logistical considerations, and how to optimize processes for cost-efficiency and market reach.

Productivity 52

Productivity Strategy Strategy Strategy& 52

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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How To Training Training Consulting 227

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So this quick win is all around how you can begin to either start with your website strategy or refine your website strategy so it is set up to attract and impress your perfect ideal client. Consulting Website Strategy. So let's talk about the strategy.

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Consulting How To Resumes Strategy 270

Business Consulting Agency

OCTOBER 29, 2024

Entering the US market is a valuable opportunity for international businesses, but success requires a focused localization strategy. It’s about adapting products, marketing, and customer experiences to match American consumer expectations, cultural norms, and preferences. Localization means more than language translation.

Marketing 52

Marketing Advertising Retail Productivity 52

Consulting Matters

AUGUST 6, 2018

Business Strategy : The organization’s formula for winning (e.g., Organization Strategy : The placement of power and authority (e.g., and how the work is accomplished, the flow by which products and services are created and delivered (e.g., Organization Strategy : The placement of power and authority (e.g.,

System 216

System Consulting Enterprise Recruiting 216

Asamby Consulting

JULY 25, 2022

What does a good strategy execution require If you have the right strategy and execute it well, your business will thrive. But given your strategy is smart, what's required to execute well on your strategy? This article outlines a simple framework to execute your strategy. It's that simple.

Strategy 98

Strategy Strategy Strategy& Tools 98

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Sometimes the marketing message has fallen off. We have this foundational population of just rabid fans who love our product. So, sometimes it’s a disconnect just on that marketing plan.

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Interviews Company Marketing Operations 156

Consulting Matters

DECEMBER 23, 2020

You establish your brand with potential clients through your marketing messages, how you interact with them, what work you pitch for them and how you frame that work as well as what you charge AND how you charge. Therefore, your pricing strategy is an essential aspect and extension of your consulting brand.

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Consulting eBook Financial Resources 263