Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

JUNE 30, 2016

In today’s increasingly competitive hiring market, organizations need to think differently about how to attract new employees and retain existing ones. After our six-month trial period, we surveyed the team to determine if this arrangement was a viable and successful long-term benefit of working for our department.

Productivity 132

Productivity Survey Financial Exercises 132

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147

Metrics ROI Training Training 147

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Insight Center.

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

NOVEMBER 8, 2016

In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry.

B2B 191

B2B Sales Media Survey 191

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Everyone in business recognizes strong brands and understands their importance. These brands represent certain values. Independent consultants need to think the same way.

Consulting 296

Consulting Advertising Survey Examples 296

Epicflow

NOVEMBER 8, 2024

The State of Project Management 2018 survey by Wellingtone reveals a harsh truth — dissatisfaction with the current level of project management maturity in organizations all over the world is higher than a year ago. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017.

Management 222

Management Cash Flow Industry Real Estate 222

Harvard Business

AUGUST 9, 2016

Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it.

Marketing 108

Marketing Insurance Insurance Data 108

Harvard Business

JULY 4, 2016

After all, online user ratings and reviews are now one of the most important sources of product quality information. The advent of online reviews has led some to argue that the power of brands and traditional marketing tactics is waning and consumers are making more informed and rational decisions. Consider the car seat example above.

Productivity 121

Productivity Comparison Metrics Study 121

Comatch

SEPTEMBER 14, 2022

3 Reasons Hobbies Drive Productivity. Independent consultants are multi-role players, having to master every aspect of their consulting product. That means devoting time and resources to building their personal brand for market visibility. The post Three Reasons Hobbies Translate Into Productivity appeared first on COMATCH.

Productivity 105

Productivity Consulting Report Development 105

Harvard Business

APRIL 14, 2017

My own firm released a survey recently of 835 large companies (with an average revenue of $20 billion) that predicts a net job loss of between 4% and 7% in key business functions by the year 2020 due to AI. In stark contrast, very few of the companies we surveyed were using AI to eliminate jobs altogether. bribes and kickbacks).

Company 159

Company Survey Finance Engineering 159

Harvard Business

AUGUST 8, 2017

Our products work with apps or without apps. After running the numbers on how many of our customers paid for the upgrade — about 40% — and surveys that showed high overall customer satisfaction with the technology, we decided to stop making the “smart” feature optional and make it standard instead.

Productivity 120

Productivity Software Development Efficiency 120

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Jerry Fletcher

FEBRUARY 6, 2021

Don’t waste production time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Tom Spencer

AUGUST 29, 2020

When the COVID-19 crisis became evident in South Africa in mid-March, the South African government put strict lockdown measures in place, including school closures and store lockdowns which were accompanied by reducing the output of production facilities. Obstacles in Emerging Markets. Conclusion.

Marketing 103

Marketing Boston Consulting Group Government Transportation 103

Tom Spencer

APRIL 5, 2024

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

Productivity 78

Productivity Management Strategy Strategy& 78

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. All too often they don’t. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

MAY 24, 2016

Traditionally, they might get vendors such as Gallup to survey employee engagement. But it’s important to remember what comes between the motivated employee and the satisfied customer: the innovative product or service that the employee creates and the company sells. How do these things connect? Insight Center.

Metrics 132

Metrics Survey Software Operations 132

Consulting Matters

JUNE 30, 2020

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of achieving their full potential. I started my own business due to the] uncertainty in the job market. Honestly, that is the thrill.

Study 156

Study Consulting Survey Methodologies 156

Harvard Business

APRIL 28, 2017

I’ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority – 48.4% — report that their firms are achieving measurable results from their big data investments , with 80.7% The next phase will be to use data for new products and other innovations.

Data 133

Data Company Survey Video 133

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? Reading Time: 6 minutes.

Marketing 88

Marketing Advertising Retail Sales 88

Harvard Business

OCTOBER 5, 2018

Maintaining strong, productive relationships with clients and co-workers can be challenging when you never see the person you’re working with. At a large consumer-products firm where we’ve been conducting research, an HR director recounted the changes she witnessed in employees located in two buildings a few miles apart.

Survey 132

Survey Research Meeting Productivity 132

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Harvard Business

FEBRUARY 15, 2017

In today’s hiring market, a generous benefits package is essential for attracting and retaining top talent. According to Glassdoor’s 2015 Employment Confidence Survey, about 60% of people report that benefits and perks are a major factor in considering whether to accept a job offer.

Insurance 134

Insurance Insurance Survey Policies 134

Harvard Business

SEPTEMBER 6, 2016

I surveyed 547 businesspeople in the first three months of this year. And the whole organization drowns in productivity-draining blather. Clear leadership, expressed in writing, creates alignment and boosts productivity. Clarity in marketing tells customers — and workers — that they can trust you.

Productivity 70

Productivity Insurance Insurance Culture 70

Harvard Business

JUNE 14, 2018

The term “innovation” is often associated with geniuses turning startups into gold mines — the next Google, Apple, or Amazon, with products no one even knew they needed. An example is the Apple Store experience, which many would argue is as compelling as the company’s products. Juj Winn/Getty Images. New models.

Company 145

Company Agile Productivity Marketing 145

Harvard Business

MAY 29, 2017

During the past decade, we surveyed the leaders at the world’s largest companies annually through our Global Digital IQ Survey , tracking their evolving sentiments, priorities, and challenges of how they’re using technology to transform their own businesses. .” So much has changed since then.

Survey 132

Survey Hotels Company Enterprise 132

Harvard Business

DECEMBER 23, 2016

When partners in an alliance come into conflict, it can be just what is needed to produce a technically and commercially successful product. Eli Lilly and Company measures the health of its alliances with a “Voice of the Alliance Survey.” The results were fascinating. Why does this happen?

Productivity 70

Productivity Survey Resources Training 70

Harvard Business

JUNE 21, 2017

The survey results show that no single management skill stands out above the rest. For eight out of 10 skill areas that we listed, at least 65% of respondents said that an aspiring founder should give high or very high priority to acquiring skills in that domain. ” Could these findings be skewed by the fact that we surveyed MBA alumni?

Engineering 134

Engineering Survey Finance Recruiting 134

Harvard Business

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors.

Talent 133

Talent Enterprise Survey Recruiting 133

Harvard Business

AUGUST 21, 2018

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. For example, one survey indicated that the use of ad-blockers among U.S.

Productivity 132

Productivity Insurance Insurance Trends 132

Harvard Business

MAY 11, 2017

That’s because most companies view their competition as another brand, product, or service. When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia.

Real Estate 134

Real Estate Video Productivity Analysis 134

Epicflow

JULY 20, 2022

Sometimes, it’s rather difficult to predict whether a company will be capable of delivering a certain product or service, whether it’s reasonable to invest in this project, and how it will affect the current workflow. Will the delivered product/services be in demand on the market? Market feasibility.

Study 147

Study Management Resources Analysis 147

Harvard Business

APRIL 11, 2017

In most cases we’ve studied at Innovation Leader, an online resource for people responsible for innovation and R&D, there’s a surplus of good ideas for new products, services and business models. Often, there is early data that shows customers are willing to buy. At Aon Health, part of $11.7

Survey 133

Survey Groups Energy Research 133

Harvard Business

NOVEMBER 21, 2018

First, they created a combination of breakthrough product innovation and breakthrough business model innovation— the definition of category creation. Second, Uber and Netflix appealed to a younger superconsumer before they entered the category, which caught the market leaders flat-footed.

Real Estate 129

Real Estate Finance Survey Financial 129

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy& Strategy 224